The Commitment Principle: How to Build Trust and Drive Sales in the Auto Repair Industry [RR 953]
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By bantar
I attended my first ever industry management conference. What a great experience. If you've never gone, I would encourage you to add it to your do-now bucket list. There was a lot of open and detailed sharing. For example, in a work session talking about bay efficiency analysis, they used real numbers from the audience. Monthly Overhead, Gross Profit Percentage, desired bottom line profit. It showed multiple paths to success that were immediately relatable.
None of the presentations were about perfection. As a matter of fact, most presenters shared information about how they did things stating that this may or may not apply to your situation. No one told you what to do, but rather offer tools for analyzing your own situation. None of the presenters were making sales pitches.
In other sessions, real shop owners share tips and techniques on a number of topics that we see here. Being a live event, these were more dynamic conversations.
I've returned from the conference with a renewed sense of urgency analyzing my numbers to see where we had success and where we need to improve. I do expect to make real changes, but don't yet know exactly what changes I'm going to make. Got to crunch some numbers first.
I signed up for the conference when it was first published, but sat on the CC screen for a while debating the value of this conference. Should I go, or should I stay? I reluctantly pushed the GO button. However, looking back, I should have enthusiastically smashed that GO button!
The next one is in Denver. I recommend that you consider attending.
A side benefit is that I got to meet Joe Marconi and in a session that we jointly attended, I overheard Joe say that he was mentored by Jerry Holcom. Later in the conference, I had the pleasure of talking with Jerry as well. In the many networking sessions, we met many different shop owners and had great conversations.
--brian
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By nptrb
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Dive into the latest trends in the automotive industry, including capital allocation, AI integration, customer service evolution, and challenges with parts availability. Featuring industry thought leaders Jason Stretch, Scott Brown, Chris Jones, and Seth Thorsen, this discussion covers how shops can navigate financial hurdles, embrace new technologies, and enhance their customer experience. Show Notes
Capital Allocation Discussion (00:02:36) Scott Brown explains capital allocation and its significance in maximizing business returns. Bank Relationships and Strategies (00:05:07) Panelists share insights on managing bank relationships and loan covenants. Alternative Capital Raising Strategies (00:06:07) Alternative ways to raise capital beyond traditional loans. AI in Shop Operations (00:07:14) AI's role in improving shop operations and training. AI's Impact on Customer Interaction (00:10:36) AI's integration in customer service and operational efficiency. Educating Technicians on Job Opportunities (00:13:26) Panelists emphasize the need to educate technicians on job environments and growth. Shift from Training to Education (00:14:14) The importance of reframing "training" to "education" for greater impact. Long-term Education vs. Short-term Training (00:15:42) The distinction between education and training in the industry. Valuing Human and Intellectual Capital (00:16:12) The importance of human and intellectual capital for business success. Training Seminars and Technician Education (00:17:31) Discussion on the need for education seminars to help technicians diagnose issues effectively. EV Support and Safety Certification (00:18:56) Importance of safety certifications for technicians working on electric vehicles before providing assistance. Parts Availability Post-COVID (00:21:39) Challenges in sourcing parts for older vehicles since the COVID pandemic began. Customer Experience and Expectations (00:23:11) The evolving customer experience and how shops must adapt to meet modern expectations. Speed of Service (00:24:50) Discussion on the critical importance of speed in service to meet customer demands. Communication with Customers (00:26:16) Emphasis on the need for clear communication to manage customer expectations effectively. Cultural Shift in Auto Shops (00:29:07) Adapting shop culture to prioritize relationships and customer service in a competitive market. Sophisticated Customer Service (00:30:11) Expectation of high-level service from customers, particularly in the luxury car segment. Adapting to Customer Demands (00:32:02) Need for businesses to modify operations based on customer surveys and feedback. Importance of Communication in Service (00:33:13) How effective communication can alleviate customer anxiety and improve service experiences. Trends in Tools and Technology (00:34:37) Discussion on the rapid development of new tools and training requirements in the automotive industry. Remote Diagnostics Capabilities (00:35:30) Exploration of Tesla's remote diagnostics and the potential for other manufacturers to adopt similar technologies. Trends in Electric Vehicles (00:37:09) Insights on the growing trend of remote diagnostics in electric vehicles and its implications for the industry. Embracing Technology for Shop Owners (00:38:28) Encouragement for shop owners to learn and embrace technology to improve operations and customer service. Training and Education Needs (00:39:06) Highlighting the increasing importance of education and training in the automotive service industry. Flexibility and Business Adaptation (00:40:03) Discussion on the necessity for shops to adapt to changing financial and operational practices in a competitive market. Murdering Sacred Cows (00:41:01) Emphasis on the need for innovation and change in practices to keep up with rapid technological advancements. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Michael Smith discusses the need for a language and mindset shift to elevate the perception of automotive professionals. The conversation highlights the transition from viewing independent shops as "mom and pop" operations to recognizing them as sophisticated businesses led by "solopreneurs" or "mechanical and technology specialists." Michael also introduces the concept of psycholinguistics, explaining how the words we use shape our beliefs and self-perception. For instance, identifying oneself as a "mechanic" can reinforce a limited self-image, trapping individuals in a cycle that hinders growth and innovation. To break free from this cycle, there must be a conscious effort to change the language used within the industry. Michael Smith, The Institute. Michael Smith’s previous episodes HERE Show Notes
The Rise of the Mechanical and Technology Specialist: https://remarkableresults.biz/rise/ Discussion on Leadership and Inspiration (00:01:32) Carm discusses a leadership course Michael conducted that inspired daughter Tracy to take initiative. https://www.wearetheinstitute.com/upcoming-events The Rise of the Mechanical and Technology Specialist (00:03:06) Carm introduces his declaration on evolving industry language and its impact on professionalism. Mindset Shift in the Automotive Industry (00:04:53) Michael emphasizes the need for a mindset shift to elevate the automotive industry's perception. Changing the Narrative (00:06:39) Carm and Michael discuss the importance of changing internal and external narratives about the industry. Language Shift from Mom and Pop (00:08:54) Carm critiques the term "mom and pop" and advocates for a more respectful language. The Evolution of Industry Perception (00:10:00) Michael discusses how industry language reflects the evolution of independent shops. Value Beyond Fixing Cars (00:11:30) Michael stresses the broader contributions of automotive professionals to society and safety. Introducing the Term 'Solopreneur' (00:12:02) The term "solopreneur" to better represent independent shop owners. Challenges for New Owners (00:13:14) Michael explains the transition challenges faced by new shop owners from technician roles. Preparing for Industry Changes (00:14:02) Michael emphasizes the importance of readiness for upcoming industry changes and challenges. Carm's Keynote on Language Shift (00:14:52) Carm shares his experiences delivering keynotes on the importance of language in the industry. Psycholinguistics and Language Impact (00:16:12) Discussion on how language shapes self-perception in the automotive repair industry. Intentional Language Change (00:17:52) Emphasis on the need for a conscious effort to shift industry language. Language and Industry Perception (00:19:34) The importance of using industry-specific language to elevate professional perception. Cultural Shift in Automotive Industry (00:20:22) The need for a cultural transformation to enhance the industry's value. Private Equity Language (00:25:06) Understanding private equity language to effectively negotiate and present value. Foundational Business Principles (00:27:12) Highlighting the necessity of solid business fundamentals for sustainable success. Transferable Value in Legacy (00:30:02) The importance of creating transferable value for legacy and future generations. The Value of Boomer-Owned Shops (00:32:03) Discussion on the lack of transferable value in many boomer-owned automotive shops. Creating Transferable Value (00:32:26) A shop owner's concern about the feasibility of building transferable value at 60 years old. Preparing the Next Generation (00:33:45) Emphasizing the need to equip successors with knowledge for future industry challenges. The Path to Mastery (00:35:27) Understanding that mastery involves continuous learning and humility in recognizing what we don't know. Change Agents in the Industry (00:36:32) Exploring how early adopters drive change within the automotive repair industry. Unique Value Proposition (00:38:28) Importance of having a clear value proposition to succeed in a competitive landscape. The Complexity of Automotive Repair (00:40:12) Discussing the increasing complexity of the automotive repair industry compared to other trades. Language and Mindset Shift (00:41:52) The need for a language change to elevate the perception and expectations within the industry. Existential Questions for Business Owners (00:43:39) Encouraging shop owners to reflect on their purpose and legacy in the industry.. Encouragement to Shift Language (00:48:19) The importance of stepping away from common industry language to redefine personal and professional narratives. Self-Reflection and Behavior (00:49:03) Michael highlights the connection between self-talk and behavior, urging deep personal reflection on one’s language about the industry.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class This episode is packed full of practical advice and personal stories that will resonate with new and aspiring shop owners. From leadership and financial management to team development and continuous learning, there's something for everyone. Key insights include the significance of self-awareness, the balance between assertiveness and approachability, the value of mentorship, and the necessity of understanding financial health. Show Notes
Leadership Challenges for New Owners (00:03:39) Discussion on the courage and mindset required for new shop owners transitioning from technicians. Matt's Personal Story (00:04:46) Matt shares his journey of overcoming a catastrophic injury and learning to run his business. Developing Leadership Skills (00:05:10) The importance of recognizing personal strengths and weaknesses in leadership. Balancing Assertiveness and Approachability (00:06:22) The challenge of being both assertive and approachable as a leader. The Value of Delegation (00:06:54) Panelists discuss the difficulties of delegating tasks and trusting team members. Peer Support in the Industry (00:08:01) Carm highlights the importance of seeking help and support from peers in the automotive industry. The Role of Coaching (00:10:04) Tom emphasizes the benefits of leveraging coaching services for business success. Understanding Finances (00:12:19) Discussion on the significance of financial awareness and making informed business decisions. Building a Strong Foundation (00:13:28) Tom draws parallels between scouting and building a successful automotive business. Finding Purpose and Alignment (00:15:02) The importance of aligning with team members who share the business vision. Letting Go and Empowering Employees (00:15:52) Insights on the challenge of stepping back and empowering employees to grow. Creating a Team of Heroes (00:16:32) Discusses the importance of guiding younger technicians and the balance between letting them learn through struggle. Controlled Failure as a Learning Tool (00:17:22) Explores the concept of controlled failure in learning and its parallels to youth-led scouting. Understanding Financial Margins (00:18:33) Emphasizes the significance of understanding profit margins and financial health for shop owners. The Importance of a Shop Management System (00:19:14) Highlights the necessity of having a solid shop management system for operational efficiency. Facing Business Uncertainties (00:22:02) Matt shares his initial fears and the value of a comprehensive business plan before opening his shop. The Courage to Hire (00:23:10) Discusses the fear of hiring an advisor and the eventual realization of their value in the business. Hiring the Right People (00:25:35) Focuses on viewing employees as assets and the importance of making informed hiring decisions. Customer Loyalty and Shop Culture (00:27:28) Stresses the need for a strong shop culture to maintain customer loyalty and service quality. The Value of Training (00:28:17) Discusses the importance of investing in training for employees and the long-term benefits it brings. Being a Perpetual Student (00:29:50) Carm talks about the importance of continuous education and learning for shop owners. Leadership and Culture Connection (00:32:00) Explores the intertwined nature of leadership and culture in building a successful shop environment. Understanding Leadership (00:32:22) Discussion on personal leadership, personality traits, and the importance of self-assessment tools. Developing Team Leaders (00:32:47) Emphasis on nurturing leadership within the team and the impact of leadership coaching. Financial Support for Training (00:33:49) Overview of reimbursement programs that support leadership training costs for staff. Team Collaboration Growth (00:34:37) Insights into improved team collaboration and resolving conflicts independently. Self-Reflection for Shop Owners (00:35:25) Advice on understanding personal strengths and weaknesses for effective leadership. Peer Support in Leadership (00:36:14) The value of peer discussions and support in personal and professional growth. Self-Evaluation Importance (00:36:45) Highlighting the need for self-evaluation, especially for new and younger shop owners. Transformation Through Assessment (00:37:03) Personal growth and transformation through repeated strengths assessment tests. Right People in Right Roles (00:38:17) Importance of aligning team members with their strengths for optimal performance. Continuous Learning and Adaptation (00:40:17) Encouragement to embrace challenges and continuously learn in business management. Risk Management in Business (00:41:34) Discussion on understanding and managing risks as an essential part of business. Time Management for Business Growth (00:42:08) Advice on documenting time wasters and focusing on business development. The Pull of Passion (00:43:08) Reflection on the challenges of balancing passion for work with business responsibilities. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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