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Thanks to our Partner, NAPA TRACS and AutoFix Auto Shop Coaching A deep dive into the SWOT analysis of our industry with a panel of shop owners.  As we navigate the evolving automotive landscape, it's crucial to turn threats into opportunities, revving up for success. Andy Fiffick, CEO Rad Air, 10-locations, franchise. Listen to Andy’s other episodes HERE Greg Bunch, Aspen Auto ClinicTransformers Institute. Listen to Greg’s previous episodes HERE. Brian Sump, Avalon Motor Sports, and Urban Auto Care, CO. Brian’s previous episodes HERE

  • Watch Full Video Episode
  • The Concept of Mastermind (00:01:58) Discussion on the concept of mastermind, its origins, and its application in the automotive industry.
  • The Role of Independent Repair Shops (00:02:47) The nimbleness and expertise of independent repair shops compared to dealership networks, and the need for better public perception.
  • Challenges of Independent Repair Shops (00:04:49) The weaknesses and challenges faced by independent repair shops, including the lack of unified marketing efforts and lobbying.
  • Perception and Marketing of the Industry (00:09:16) The need for greater respect and recognition for the automotive aftermarket industry, and the importance of effective marketing strategies.
  • Courage and Self-Respect (00:12:36) The courage and self-respect required to succeed in the automotive industry, along with the need for transformation in mindset.
  • Advancements in the Industry (00:14:35) The industry's progress and advancements, challenges faced by smaller independent shops, and the industry's value and fragmentation.
  • Image and Perception of Independent Shops (00:16:25) The importance of image, modernization, and professionalism in independent repair shops to build trust and attract customers.
  • Training Engagement (00:17:15) Discussion on the importance of owners engaging in training with employees and setting an example.
  • Shop Management System (00:17:49) Importance of a shop management system for profitability and efficiency, and the support and training offered by NAPA TRACS.
  • Auto Shop Coaching (00:18:00) The benefits of Auto Shop Coaching in redefining success and efficiency within a shop, and the importance of accountability.
  • Owners' Involvement in Training (00:21:03) The importance of owners attending training classes and being involved in the learning process to understand and support their employees.
  • Challenges in Attracting Talent (00:23:36) Discussion on the challenges of attracting and retaining young talent in the automotive industry.
  • Opportunities in Change (00:28:07) The positive aspects of change, embracing new technology, and being first to market with innovative equipment.
  • Industry Opportunities (00:29:58) Discussion on the opportunities for growth and impact in the automotive industry, despite challenges and competition.
  • Rising to the Opportunity (00:30:47) Embracing the opportunity to make a significant impact in the industry through creativity, thought, and effort.
  • Car Count and Economy (00:33:37) Discussion on the impact of car count and the economy on the automotive industry.
  • Challenges with Car Maintenance (00:34:16) Issues with consumer awareness of car maintenance, including oil changes and service intervals.
  • Barrier to Entry (00:35:29) The increasing barrier to entry for new shop owners due to technological advancements and specialized skills required.
  • Consolidation and Opportunities (00:38:26) Opportunities for family-owned and independent operations amidst market consolidation and private equity involvement.
  • Threats and Strategic Thinking (00:43:22) Discussion on threats such as constant change, aging technicians, and government involvement, and the need for strategic thinking.
  • Future of the Automotive Industry (00:46:52) Optimistic outlook on the future of the industry, including the potential for strong independent shop operators to thrive.
  • Mental Resilience and Rising Costs (00:48:31) The importance of mental resilience and adapting to rising costs as a key factor in the industry's success.


Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections       Chris-Cotton-Call-To-Action-Graphic-Webs   ARN-Website-Banner-July-2022-1200x400-1.

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By Joe Marconi

      Premium Member Content 

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    • By carmcapriotto
      Thanks to our Partner, NAPA Autotech
      Matt Fanslow welcomes mobile diagnostic technician Rich Falco to explore the intriguing parallels between poker strategies and automotive diagnostics.
      Show Notes
      Watch Full Video Episode Discussion on Poker (00:01:02) Evolution of Poker Strategies (00:02:22) Game Theory and Diagnostics (00:04:35) Common Misunderstandings (00:12:07) Real-World Diagnostic Scenarios (00:13:26) Electric Vehicle Training (00:15:46) Power Window Diagnosis (00:16:44) Poker Predictions (00:18:05) Understanding Poker Players (00:19:01) Reading Opponents (00:20:14) Experience in Diagnostics (00:22:03) The Importance of Training (00:23:22) Shop Culture Changes (00:26:09) Technology in Poker (00:30:21) AI and Diagnostics (00:31:08) Access to Training Resources (00:32:07) Young Technicians' Knowledge (00:33:05) Poker vs. Automotive Diagnostics (00:33:24)
      Thanks to our Partner, NAPA Autotech
      NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.
      Contact Information
      Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Ready to kick off the year with a marketing plan that keeps your bays full? Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you’ll learn how to make your marketing engaging and impactful.
      Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year. Whether it’s winter car care, “new year, new car” resolutions, or creative customer appreciation ideas, this episode is packed with ways to turn small efforts into big wins.
      Don’t let January sneak up on you—start planning now!
      Tune in to get the tools you need to make 2024 your best marketing year yet.
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops


      Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com


      Lagniappe (Books, Links, Other Podcasts, etc)


      How To Get In Touch With the Guest


      Show Notes with Timestamps


      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/


      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind


      In this episode of The Weekly Blitz, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the increasingly prevalent issue of "ghosting" within the auto repair industry's hiring process. Ghosting, a term that describes the sudden cessation of communication by either job applicants or businesses without any prior explanation, has become a significant challenge for both parties involved.
      Coach Chris begins by examining the underlying reasons for this trend. On the applicant's side, factors such as receiving multiple job offers, feeling overwhelmed by the job search process, or simply deciding that a particular position is not the right fit can lead to ghosting. From the business perspective, a lack of structured follow-up processes, being inundated with applications, or changes in hiring needs can result in businesses inadvertently ghosting candidates.
      The impact of ghosting is profound, affecting both job seekers and business owners. For job seekers, being ghosted by potential employers can lead to feelings of frustration, confusion, and a lack of closure, which can be demoralizing and impact their confidence in the job market. For business owners, ghosting by candidates can disrupt hiring timelines, lead to wasted resources, and create gaps in staffing that affect operations.
      To address these challenges, Coach Chris offers several strategies aimed at mitigating the occurrence of ghosting. He emphasizes the importance of clear communication throughout the hiring process. This includes setting expectations from the outset, providing timely updates to candidates, and being transparent about the hiring timeline and decision-making process.
      Furthermore, Coach Chris highlights the role of empathy in improving hiring practices. By understanding the pressures and challenges faced by job seekers, businesses can tailor their communication and engagement strategies to be more supportive and considerate. This approach not only reduces the likelihood of ghosting but also enhances the overall candidate experience.


      The episode concludes with practical tips for auto repair shop owners to refine their recruitment processes. These include implementing structured follow-up procedures, utilizing technology to manage applications efficiently, and fostering a company culture that values open and honest communication. By adopting these strategies, auto repair shops can improve their hiring outcomes, reduce the frustration caused by ghosting, and build stronger, more reliable teams.


      The Rise of Ghosting (00:01:05)
      Discussion on the troubling trend of ghosting in the hiring process and its impacts.
      Why Ghosting is Increasing (00:02:16)
      Exploration of the reasons behind the rise of ghosting, including job market dynamics.
      Employee Perspective on Ghosting (00:03:16)
      Insights into why job seekers ghost employers, including feeling undervalued and overwhelmed.
      Business Owner Perspective on Ghosting (00:05:41)
      Challenges business owners face when candidates ghost them, including time and financial losses.
      The Importance of Communication (00:08:03)
      Emphasis on the need for better communication and transparency in the hiring process.
      Impact on Business Reputation (00:09:00)
      How consistent ghosting can negatively affect a business's reputation and public image.
      Strategies to Reduce Ghosting (00:09:30)
      Suggestions for both parties to improve communication and reduce ghosting occurrences.
      Creating a Welcoming Interview Process (00:10:05)
      Advice on how to create a respectful and engaging interview environment for candidates.
      Follow Through After Interviews (00:11:05)
      Importance of following through with candidates to maintain professionalism and opportunities.
      Conclusion and Acknowledgments (00:12:03)
      Wrap-up of the episode, encouragement for listeners, and thanks to the sponsor.


      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partners, Shop Boss, and 360 Payments Rena Rennebohm from Empowered Advisor introduces the "Five C's of a Phone Call"—Comfort, Customer, Car, Conclusion, and Close—designed to help service advisors optimize phone interactions and increase conversion rates in the automotive service industry. She emphasizes the financial value of effective phone communication, noting that well-handled calls can greatly improve customer engagement and boost shop profitability. Rena Rennebohm, CEO and Creator of Empowered Advisor. Rena’s previous episodes HERE. Show Notes: Watch Full Video Episode Comfort (00:00:26) Customer (00:01:09) Car (00:01:39) Conclusion (00:02:17) Close (00:03:53) Value of a Phone Call (00:04:36) Customer Experience Insights (00:05:50)
      Shop Boss – Shop Management Software built by shop owners for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/             Click to go to the Podcast on Remarkable Results Radio


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