Creating a Life You Don't Need to Escape From with Mike Ragsdale of the 30a Company [E092] - The Auto Repair Marketing Podcast
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Changing The Industry
Episode 190 - Hacking Incidents and Protecting Client Information With Cavan Robinson of Vehlo
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By carmcapriotto
Welcome to another episode of the Auto Repair Marketing Podcast! I'm your host, Brian Walker, and I’m excited to have my co-host, Kim, back with me after her recovery. Today, we’re diving into a topic that can change the game for your shop: Stop Playing Small.
If you’re tired of feeling stuck or just getting by, this episode is for you. We'll be talking about the mindset shifts and practical steps needed to build a thriving, impactful business. It’s time to break free from the limits we place on ourselves and dream bigger.
From overcoming the unique challenges of the auto repair industry to redefining what true success means, we’ll share real stories, honest advice, and strategies you can use to push your business to new heights. Plus, you’ll hear how the right mentors, clarity breaks, and a supportive community can make all the difference.
Get ready to challenge yourself, take a fresh look at your goals, and start building a business that’s more than just getting by—it’s an empire.
Let’s jump in and stop playing small together!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit https://appfueled.com/
Lagniappe (Books, Links, Other Podcasts, etc)
https://en.wikipedia.org/wiki/Start_with_Why - Start with Why by Simon Sinek
https://youtu.be/u4ZoJKF_VuA?si=8yihKPEDRkFErdeN
https://shopmarketingpros.com/kim-and-brian-tell-their-story/ - Episode 2 : Kim and Brian Tell Their Story
https://shopmarketingpros.com/walkers-hierarchy-of-marketing-needs/ - Walkers Hierachy of Marketing Needs (Blog)
https://shopmarketingpros.com/ep-101-walkers-hierarchy-of-marketing-needs/ - Podcast Episode 101
https://shopmarketingpros.com/ep-084-failing-forward-in-marketing/ - Failing Forward in Marketing - Episode 84
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Episode 189 - Coaching & Communication With Your Team With Brandon Jones of Limitless Leadership
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By carmcapriotto
In this episode - our host Craig O’Neill welcomes (now) familiar friend of the show, Evan Wisner to have some fun telling a Halloween story. Evan and his brother both enjoy the art of story telling and in this episode we get a chance to hear a story that was based on Evan’s own experiences in the woods of Northern Michigan.
Story Telling is an old art form, and one that takes a great deal of practice - and after hearing the story Evan and Craig discuss a few of the ingredients to a good story - and invite Speak Up Listeners to have a good time listening to the details of the story and how it is told.
Watch Full Video Episode
Join Our Virtual Toastmasters: https://remarkableresults.biz/toastmasters
Thank You To Our Partners:
The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
Contact Information
Email Craig O'Neill: [email protected] Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Quality Matters More Than Ever In Auto Parts #podcast #autorepairbusiness #automotivebusiness
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