"Ask Us Anything" Webinar with Justin Morgan [E122] - Diagnosing the Aftermarket A to Z
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partner, NAPA Autotech
NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.
Contact Information
Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel
Key Highlights:
Matt reflects on the idea of self-awareness and balance, emphasizing that "everything comes from you" and that we are all part of a larger matrix of experiences and growth.
Vision Conference Recap:
Matt shares his experience at the Vision Conference, where he faced a challenging drive through a snowstorm and crosswinds to get there. He highlights the hands-on training sessions he participated in, including: Key Cutting and Programming Class: Co-taught with Andrew Sexton, where attendees got to physically cut keys and program them using a Honda ignition system. Pico Training: A full day of hands-on training with Scott Shotton, focusing on practical, car-side diagnostics. Tech Talks: Featuring Garrett Jacobson (HP Tuners) and Zeb Beard (Thermal Imaging), both of whom delivered high-energy, informative sessions.
Key Takeaways from Vision:
HP Tuners: Matt learned new functionalities of the tool, even after using it for over five years. Garrett Jacobson’s class demonstrated how intuitive and powerful the tool can be for diagnostics. Thermal Imaging: Zeb Beard emphasized the importance of using thermal imagers regularly, even when it doesn’t seem immediately necessary. His session focused on diesel diagnostics but applied to all vehicles.
Personal Reflections and Connections:
Matt shares heartfelt moments from the conference, including dinners with industry friends like Dan Baumgartner, Matt Hall, Kevin Looney, and others. They reminisced about Harvey Chan, a beloved figure in the industry who passed away too soon, and the impact he had on everyone. Matt reflects on the duality of emotions—being sad about losing someone but happy to share stories and memories.
Behind-the-Scenes Stories:
Matt dives into the importance of understanding the "behind-the-scenes" of how things are created, whether it’s a business, a movie scene, or even a professional wrestling match. He shares an iconic wrestling story about Stone Cold Steve Austin and Bret Hart, highlighting how collaboration and trust led to one of the most memorable moments in wrestling history.
Themes of Authenticity and Sharing Knowledge:
Matt discusses the tendency in the industry to want to feel "special" or to exaggerate success stories. He emphasizes the importance of being honest about how things are achieved, whether it’s diagnosing a tough problem or building a successful shop. He encourages technicians and shop owners to share their real stories, even if they involve luck or being in the right place at the right time.
Filling Your Own Bucket:
Matt reflects on the need for self-validation and filling your own "bucket" rather than constantly seeking external validation. He stresses the importance of being honest with yourself and others, giving credit where it’s due, and taking pride in your work without exaggeration.
Key Quotes:
"Set the freaking thermal imager on your diagnostic cart and start using it, even when you don’t know why." "At some point, you’re going to have to fill your own cup. You’re going to have to be content with yourself." "The real stories, if somebody could tell them, didn’t take away from the magic. It’s the art, the craftsmanship, the creativity that’s magical."
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
The Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Episode 207 - Kathleen Callahan Discusses Right To Repair and Industry Advocacy
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By carmcapriotto
Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network This episode covers the critical role and impact of AI on marketing, the importance of persona marketing, and effective branding strategies. Learn about "watering holes," referring to identifying where potential customers spend their time online and offline, and how to effectively use persona marketing to target specific demographics. Dan stresses the importance of branding and community involvement, asserting that successful shops prioritize building brand recognition and relationships within their local areas. He also warns about trusting AI implicitly, referencing instances of AI being inaccurate. Dan Vance, Shop Dog Marketing.com Show Notes Watch Full Video Episode TST Big Event, March 29th, 2025: https://www.tstseminars.org/ Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. Introduction to the Episode (00:00:00) AI in Marketing (00:01:02) The Importance of Networking (00:02:02) Consumer Behavior and Marketing (00:04:04) Bullet Points vs. Detailed Content (00:05:54) Creating Memorable Customer Experiences (00:06:32) Identifying Customer "Watering Holes" (00:08:29) Privacy Concerns in Marketing (00:09:41) The Rise of Persona Marketing (00:10:55) AI's Impact on Search Results (00:11:59) The Role of AI in Marketing Strategies (00:13:08) Caution with AI Information (00:14:12) Human Element in Marketing (00:17:34) Client Review Analysis (00:18:46) Women’s Expectations in Service (00:21:20) Impact of Professional Image (00:22:57) Targeting Ideal Customers (00:25:12) Purposeful Marketing Strategies (00:25:43) The Need for Customer Understanding (00:26:26) AI’s Role in Content Creation (00:28:07) Changing Landscape of AI (00:28:29) User Behavior and Decision Making (00:31:11) Branding in the Automotive Industry (00:31:55) Community Involvement for Branding (00:32:57) Conclusion and Call to Action (00:34:38)
Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio
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