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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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    • carmcapriotto
      THESE THREE THINGS [E206] - Chris Cotton Weekly Blitz
      By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      n this episode of "The Weekly Blitz," Coach Chris Cotton delivers insightful guidance tailored specifically for auto repair shop owners. He delves into the effects of spring break on sales, underscoring the significance of having a well-planned marketing calendar to effectively navigate and prepare for seasonal slowdowns that can impact business. Chris enriches the discussion by sharing a personal anecdote about dealing with an aftermarket warranty issue, illustrating the critical importance of maintaining customer trust and satisfaction, even when it presents financial challenges for the business. This story serves as a reminder of the long-term value of prioritizing customer relationships and integrity.


      Additionally, Chris provides an exciting update on Project Alpha, a shop he acquired, showcasing its remarkable turnaround in financial performance. He details the innovative staffing strategies implemented, which have contributed to the shop's success and growth. These strategies not only improved efficiency but also fostered a positive work environment, setting a benchmark for other shop owners to follow.


      The episode is proudly sponsored by Shop Marketing Pros, a company that specializes in providing marketing solutions tailored for auto repair shops. Their expertise helps shop owners enhance their visibility and reach, ensuring they stay competitive in the ever-evolving market.


      **Spring Break Challenges (00:01:05)** 
      In this segment, Chris delves into the seasonal challenges faced by repair shops during the spring break period. He explains how the influx of vacations and travel plans leads to a noticeable dip in sales, as fewer customers seek repairs during this time. To counteract this trend, Chris emphasizes the importance of having a well-structured marketing calendar. By planning promotions and outreach efforts in advance, repair shops can better navigate the slow season and maintain a steady flow of business.


      **Doing What's Right for Customers (00:06:31)** 
      Chris shares a compelling personal experience that underscores the significance of exceptional customer service. He recounts a situation where he had to make a tough decision to prioritize the needs of a customer over immediate profit. This story highlights the long-term benefits of building trust and loyalty by consistently doing what's right for customers. Chris argues that by putting customers first, businesses can foster stronger relationships and ultimately achieve greater success.


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      In this update, Chris provides an in-depth look at the progress of Project Alpha, the shop he recently acquired. He discusses the financial performance of the shop, noting significant improvements in revenue and profitability since the acquisition. Chris also outlines the operational changes implemented to enhance efficiency and customer satisfaction. From streamlining processes to upgrading equipment, these improvements have positioned the shop for continued growth and success in the competitive market.
       Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae 
      www.autoshopcoaching.com 
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      The Aftermarket Radio Network
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      To listen to more episodes, make sure and go over to iTunes and or Spotify.
      Don't forget to rate and review us!
      Connect with Chris:
      AutoFix-Auto Shop Coaching
      www.autoshopcoaching.com
      www.aftermarketradionetwork.com
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      Grow Faster, Go Further – The Peer Group Advantage [THA 423]
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      Thanks to our Partners, NAPA TRACS, and Today's Class "'As a younger shop owner, a struggling shop owner, it's a lot to try and find and fix. The ultimate goal is to work on one thing at a time. How do you eat an elephant? One bite at a time."
      Recorded at the 2025 Institute Summit, discover the transformative power of coaching and accountability within the automotive repair industry. Jennifer Hulbert and Aaron Woods, facilitators of the Institute's performance groups, share insights on how peer support and leadership development can drive significant improvements in shop owners' businesses. They emphasize the importance of personal growth, strategic focus, and the ripple effect of better business practices on employees and communities.
      Jennifer Hulbert, Service Plus Automotive, Calcium, NY. Institute for Automotive Business Excellence. Listen to Jennifer’s previous episodes HERE Aaron Woods, X-tra Mile Auto Care, Stillwater, OK. Institute for Automotive Business Excellence. Listen to Aaron’s previous episodes HERE Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Guest Introductions (00:00:00) The Role of Coaching (00:02:12) Personal Transformation Through Groups (00:03:11) Collective Accountability (00:05:06) Transformation in Leadership (00:06:06) Growth vs. Improvement (00:07:43) Removing Limitations (00:08:58) Building Leaders (00:09:04) Shared Experiences in Accountability (00:10:52) Chosen Family Dynamics (00:15:41) The Importance of Support (00:16:24) Networking Group Realities (00:18:24) The Importance of Internal Motivation (00:18:41) Lessons from the Burro (00:19:33) Facilitator Challenges (00:20:44) Self-Responsibility in Coaching (00:21:20) Understanding Shop Ownership (00:22:29) Taking the First Step (00:23:08) Aaron's Transformation Story (00:23:15) The Power of Exposure (00:28:39) The Journey of Learning (00:32:39) Starting Point for Improvement (00:34:10) The Importance of Production Management (00:36:11) Key Issues in Sales and Margin Management (00:36:44) Factors Influencing Shop Success (00:36:58) Facilitator's Rewarding Experience (00:38:03) Impact of Group Collaboration (00:38:29) The Spiderweb Effect on Society (00:40:15) The Importance of Coaching and Networking (00:40:26) Benefits of Group Processes for Employees (00:41:15)
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      Maximize Your Tax Deductions With These Common Write-Offs
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    • Changing The Industry
      A Business Wake Up Call #podcast #automotivebusiness #autorepairbusiness
      By Changing The Industry
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    • carmcapriotto
      Improve Call Handling Skills: The Power of AI and Continuous Learning [RR 1015]
      By carmcapriotto
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