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The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this end-of-year update podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching, along with Coaches Mike, Brent, and Al, discuss the challenges and successes of running auto repair shops. The coaches highlight the importance of having a cohesive team, dealing with parts availability and cost increases, and the need for clear career paths for technicians. They also discuss the impact of high interest rates on the industry, the challenges of finding replacement parts, and the trend of shops closing due to lack of succession plans. The podcast ends on a positive note, with the coaches sharing success stories and expressing their excitement for the upcoming year.

  • The impact of lockdown team on shop performance (00:01:44) Coach Mike discusses how establishing a strong team atmosphere and having the right technicians greatly impacted his shop's performance.
  • Hiring an additional staff member (00:03:05) Coach Brent talks about the positive impact of hiring his son as an additional staff member, relieving him from various duties and reducing stress.
  • Improving staffing and team dynamics (00:04:59) Coach Al shares how having a cohesive team and implementing employee rewards helped improve workflow and reduce turnover in his shop.
  • Technicians struggling to find parts (00:10:29) Discussion about the challenges of finding parts and the need to raise labor rates to compensate for the time spent searching.
  • Increasing cost of parts (00:11:51) Conversation about the rising costs of parts and the impact it has on the industry, including the need to update quotes more frequently.
  • Dealerships marketing against independent shops (00:13:09) Discussion about a dealership specifically targeting an independent shop and the use of geofencing and advertising to compete.
  • The technicians' perception of income (00:20:01) Discussion on how front-end guys buying new campers led to the perception that they were making more money, and how this perception changed after a hierarchy was shown.
  • Providing a path forward for technicians (00:21:13) Importance of building a foundation and providing growth opportunities for technicians, including training, job experience, and addressing productivity levels.
  • The cost of owning a shop and technician frustrations (00:23:21) Discussion on the financial aspects of owning a shop, including insurance costs, and how it can discourage technicians from wanting to start their own shop. Also, the importance of having a path forward for technicians and helping them reach their goals.

 

Note: Only three timestamps were provided in the given transcription segment.

 

  • The average age of vehicles is increasing (00:30:17) Discussion on the shortage of used cars and the rising cost of repairs on newer vehicles.
  • The increase in repairs on 18-20 model vehicles (00:31:08) Exploration of how the high cost of replacing vehicles is leading to more repairs on newer vehicles.
  • Challenges faced by unsuccessful shop owners and the trend of shop closures (00:35:08) Conversation about the difficulties faced by shop owners who are not profitable and the increasing number of small shops closing their doors.
  • Success Stories and Relief for a Mechanic's Wife (00:40:23) A coach shares a success story of a mechanic who implemented coaching recommendations, leading to increased profits and reduced stress for his wife.
  • Small Town Success (00:41:50) A small town auto shop in rural Kansas achieves record-breaking success and hosts community events with high turnout.
  • Setting Up Business Foundations (00:42:59) A coach discusses the importance of establishing a strong foundation for auto repair businesses and the satisfaction of helping clients build successful structures.
  • 00:51:06 - The Outlook for 2024 Discussion on the potential success of the auto repair industry in the coming year and the importance of treating customers and employees right.
  • 00:51:37 - The Importance of Coaching Encouragement for struggling shop owners to seek coaching or join peer groups to improve their businesses.
  • 00:53:28 - The Power of Coaching Personal testimonial of the impact of coaching on the success and growth of an auto repair business.

 

Connect with Chris:

 

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

 

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By carmcapriotto
      Want to make your February marketing a win for your auto repair shop? Join Brian Walker and Caroline LeGrand as they share engaging, practical ideas for February’s marketing—from fun Valentine's Day campaigns that show love to your customers and vehicles, to creative ways to highlight your shop's culture.
      Get tips on using National Days to boost engagement, from "Doggy Date Night" to “Random Acts of Kindness Week,” and learn how to connect with your local community, honor shop anniversaries, and run themed giveaways that your customers will remember. Whether you’re promoting winter maintenance, preparing for tax season, or tapping into February’s spirit, this episode has everything you need to make February marketing easy, effective, and engaging.
      Tune in now and discover how to keep your shop top-of-mind this February and beyond!
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://shopmarketingpros.com/126 - Preparing For January’s Marketing 
      https://www.daysoftheyear.com/
      https://www.nationaldaycalendar.com/ - Topics for February
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
      Click to go to the Podcast on Remarkable Results Radio


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