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Aaron Weber, a shop owner from D & E Auto Repair in Chico, California, discusses his experience during the devastating Paradise Campfire in November 2018. Aaron shares how he and his family lost everything in the fire and had to start from scratch. He is transparent about the challenges they faced, including dealing with insurance, finding temporary housing, and seeking assistance. Despite the difficulties, Aaron emphasizes the importance of compassion and empathy, and how this experience has made him a better leader.

Aaron Weber, D & E Auto Repair, Chico, CA

Show Notes

  • Watch Full Video Episode
  • The fire hits Paradise (00:00:59) Aaron discusses the devastating Paradise Camp Fire in November 2018, one of the most destructive fires in California history.
  • Starting from scratch (00:01:10) Aaron talks about how he and his family had to start over with nothing after losing everything in the fire.
  • Evacuating and escaping the fire (00:03:07) Aaron describes the chaotic evacuation process and the harrowing experience of driving through the fire to escape.
  • The evacuation and traffic (00:07:22) Aaron describes the time frame of leaving work, getting home, and being stuck in traffic while evacuating from Paradise to Chico.
  • Watching the news and waiting (00:07:56) Aaron and his family watch the news at his sister's apartment, observing the live coverage of the fire and the challenges faced by those evacuating.
  • Finding out the house is gone (00:11:12) Aaron sees a video on Facebook showing his property after the fire, confirming that his house is completely destroyed.
  • The struggle to find assistance (00:15:13) Aaron discusses the challenges of getting assistance after the fire, including waiting in line and people taking advantage of the system.
  • The need for help and support (00:17:10) Aaron talks about the help he received from his sister, a GoFundMe campaign, and the support of the community.
  • The importance of love and compassion (00:19:21) Aaron reflects on the lessons he learned from the experience, including the importance of love, compassion, and empathy in leadership and life.
  • The challenges of starting a new business (00:22:57) Aaron talks about his experience in buying an auto repair shop six months after the fire and the unexpected difficulties he faced in getting it up and running.
  • Lessons learned from the fire (00:26:46) Aaron reflects on the lessons he learned from surviving the fire, including the importance of being vigilant and aware of one's surroundings, as well as the continuous learning and growth that comes with running a business.
  • The ups and downs of business (00:28:24) Discussion about the challenges and fluctuations in running a business, including learning new technology and maintaining high performance.
  • The power of attitude (00:29:13) Exploration of the importance of perception and attitude in overcoming challenges and achieving success.
  • Starting over and seizing opportunities (00:30:04) Lessons learned from starting from scratch after losing everything in a fire, emphasizing the value of seizing opportunities and never being too old to start over.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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