Make It Your Own - The Auto Repair Marketing Podcast
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Tune in to hear how mother-daughter duo Kathleen Callahan and Delaney Jarosik navigate their professional and personal lives and the valuable lessons they’ve learned along the way. This episode is a testament to the power of collaboration, mentorship, and the unique dynamics of a mother-daughter partnership in the business world. Whether you’re looking for professional insights, personal growth tips, or just a dose of inspiration, this conversation has something for everyone. Kathleen Callahan, Xpertech Auto Repair, Englewood, FL. Kathleen's previous episodes HERE Show Notes Watch Full Video Episode MACS Training Event & Trade Show, Jan 30 - Feb 1, Orlando, FL: https://macsmobileairclimate.org/ Keynote Speaker Experience (00:00:31) Dynamic Working Relationship (00:01:04) Organizational Skills (00:01:12) Event Planning Insights (00:03:00) Female Representation in Industry (00:04:14) Interviewing CEOs (00:05:44) Shopping Adventures (00:07:00) Learning from Each Other (00:08:18) Wardrobe Organization (00:09:22) Mother-Daughter Mentorship (00:11:21) Dressing for Success (00:14:52) Work-Life Balance (00:15:52) Reflection on Life Milestones (16:42) Residual COVID Discussions (16:54) Therapy and Self-Care (19:10) Solo Vacation Experience (19:40) Mother-Daughter Working Dynamics (20:58) Surprise Birthday Party (22:10) Superpowers of Joy and Incognito (24:14) Communication Styles and Energy (25:51) Public Speaking Aspirations (28:25) Dynamic Duo Relationship (30:17) Evolution of Working Together (31:48) Naming Roombas (33:10)
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Mistakes You Can't Afford With Content Oversights #podcast #autorepairbusiness
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By carmcapriotto
Thanks to our Partner, NAPA Autotech
Matt Fanslow draws leadership lessons from King Théoden of Rohan in "The Lord of the Rings: The Two Towers." Matt explores themes of trust, fear, and alliances, paralleling Théoden's journey with the challenges faced by shop owners and leaders in the automotive industry. He emphasizes the importance of trusting the right advisors, seeking support, and fostering collaboration. By reflecting on Théoden’s transformation and battles, Matt provides valuable insights on effective leadership, resilience, and the power of unity in overcoming adversity.
Show Notes
Théoden's Condition (00:02:41) Trust and Leadership (00:04:11) Gandalf's Return (00:05:38) Théoden's Struggles (00:06:55) The Threat from Sauron (00:08:15) Historical Comforts (00:09:34) Rebuilding Alliances (00:11:54) Facing Business Challenges (00:13:01) Helm's Deep as a Safe Haven (00:14:08) The Arrival of Allies (00:15:15) Role of Employees in Alliances (00:16:36) Impenetrability of Helm's Deep (00:18:05) The Rallying Call (00:20:24) The Burden of Leadership (00:21:35) Competition as a Catalyst (00:22:38) The Charge to Gondor (00:23:47) Motivational Speeches (00:25:10) The Price of Honor (00:26:26) Contentment in Leadership (00:27:28) Striving for Belonging (00:28:40)
"Ask Us Anything!" with Matt Fanslow and Brin Kline
📆 Save the Date: Thursday, December 19th, 2024
🕒 Time: 8:00 PM EST
Register Here: https://streamyard.com/watch/M3JjMR53s5Ct
Thanks to our Partner, NAPA Autotech
NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.
Contact Information
Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Why People Pay $7 for Water - The Marketing Behind Liquid Death #podcast #autorepairbusiness
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