Quantcast
Jump to content

Who is Your Customer Experience Officer (CXO)? [AW 173]

carmcapriotto
 Share

Recommended Posts

carmcapriotto Grand Master

carmcapriotto

Posted
Posted

Nichole Bennecoff discusses the importance of customer experience in the automotive industry. Nicole shares her company's focus on customer experience and introduces Taylor, a client success representative who manages communication between clients and the company. Taylor's responsibilities include monitoring client communication, arranging loaner vehicles, supporting service advisors and providing excellent customer service. Nicole and Carm also touch on setting client expectations, appearance, and the importance of listening to service advisor calls.

Nichole Bennecoff, Subie Guys, Traverse City, MI. Nichole's previous episodes HERE

Show Notes:

  • The Breast Cancer Awareness Challenge (00:00:50) Discussion about the annual challenge to raise funds for breast cancer research and the goal of getting 500 shops involved. https://www.brakesforbreasts.com/
  • The Role of a Client Success Representative (00:06:07) Nicole discusses the importance of customer experience and the implementation of a client success representative role in her business, Taylor. Taylor's responsibilities include monitoring client communication, arranging loaner vehicles, and providing excellent customer service.
  • Finding and training Taylor (00:09:07) Taylor was hired from a call center and has grown in her role to provide consistent and empathetic customer service.
  • Importance of customer retention (00:10:05) The importance of providing a great customer experience to retain clients and build trust for future visits.
  • Setting Expectations for Clients (00:16:47) Discussion on the importance of setting expectations for clients before they come in, including explaining the inspection process and providing information about the first appointment.
  • Client Gift Bag and Follow-Up (00:17:46) The practice of giving new clients a gift bag at their first appointment and sending thank you cards, as well as discussing the inspiration for these ideas.
  • Professionalism and Client Experience (00:18:41) Exploring the concept of professionalism and how it is demonstrated through intentional actions, appearance, and creating a positive client experience.
  • The customer experience and wait times (00:25:08) Discussion about the wait times for appointments and how they fluctuate depending on the week.
  • Branching out to other car makes (00:25:31) Exploring the expansion into servicing cars other than Subarus and teasing upcoming exciting news.

Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

Connect with the Podcast:

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

 

ARN-Website-Banner-July-2022-1200x400-1.

Screenshot_340-2.png

Click to go to the Podcast on Remarkable Results Radio

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share
Go to topic listing

  • Available Subscriptions

    See all Subscription Plans

  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

  • Similar Topics

    • carmcapriotto
      Top Online Training Resources for Automotive Technicians [E172] - Diagnosing the Aftermarket A to Z
      By carmcapriotto
      Thanks to our Partner, NAPA Autotech
      Matt Fanslow recommends a variety of resources for automotive technicians beyond standard service manuals.
      Thanks to our Partner, NAPA Autotech
      NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.
      Contact Information
      Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • Changing The Industry
      Episode 200 - Balancing Customer Service & Profitability in Auto Repair With Rick White & Mike Himes
      By Changing The Industry
      Episode 200 - Balancing Customer Service & Profitability in Auto Repair With Rick White & Mike Himes
    • carmcapriotto
      Entertaining My Granddaughter: Learning From Her Movies [E169] - Diagnosing the Aftermarket A to Z
      By carmcapriotto
      Thanks to our Partner, NAPA Autotech
      Matt Fanslow discusses lessons learned from children's movies. He uses films like The Sandlot, Ratatouille, and Bee Movie to illustrate principles applicable to managing an auto repair shop, such as team building, recognizing employee potential, and appreciating the value of all tasks. The overarching message emphasizes that fostering passion, providing adequate tools, and creating a supportive environment are essential for building a successful and productive team. Fanslow encourages listeners to find valuable insights in everyday sources, including children's movies.
      Thanks to our Partner, NAPA Autotech
      NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.
      Contact Information
      Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      Setting Goals for Success in 2025 [E152] - Business By The Numbers
      By carmcapriotto
      Thanks to our partners, NAPA TRACS and Promotive
      Setting the right goals for your auto repair shop can make or break your business's success. In this episode of Business by the Numbers, Hunt breaks down the critical differences between sales goals and profit goals, and why efficiency is key. Learn actionable strategies to align your team's targets with your financial objectives for a successful 2025.
      Why setting profit goals is more important than focusing on sales goals. How to calculate labor and sales targets that align with your desired profit. Strategies for increasing efficiency without overwhelming your team. The importance of understanding your breakpoints in labor, facilities, and service advisors. Actionable steps to create a growth plan tailored to your shop's specific needs.
      Thanks to our partner, NAPA TRACS
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      Thanks to our partner, Promotive
      It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Download a Copy of My Books Here:
      Wrenches to Write-Offs Your Perfect Shop 
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      License to Skill: Automotive Training and Networking at Vision 2025 [THA 414]
      By carmcapriotto
      Thanks to our Partners, NAPA TRACS, and Today's Class Join an in-depth discussion on Vision Hi-Tech Automotive Training & Expo 2025 with guests Sheri Hamilton, Executive Director of the Midwest Auto Care Alliance and Conference Manager, and Matt Fanslow, trainer and host of 'Diagnosing the Aftermarket A to Z Podcast.' Discover the lineup of keynote speakers, the importance of continuous education, and how to maximize your experience at one of the industry's premier events. Don’t miss the scoop on scholarships and awards and why Vision is a must-attend event! Sheri Hamilton, Executive Director of MWACA – Midwest Auto Care Alliance Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Show Notes Watch Full Video Episode Vision Hi-Tech Automotive Training & Exp: https://visionkc.com/ History of the Vision Conference (00:02:21) Continuing Education vs. Training (00:03:47) Vision Conference Theme (00:04:37) Conference Details (00:06:00) Planning for Future Conferences (00:06:54) Attendance Trends (00:08:10) Value Beyond Training (00:10:17) Class Selection Process (00:11:21) Tech Talk Segment (00:12:03) Scholarships and Awards Overview (00:16:27) Scholarship Application Process (00:17:22) Awards Application Deadline (00:17:37) Attendee Insights on Vision (00:20:53) Networking at Vision (00:21:53) The Hotel Lobby Experience (00:23:03) Distraction-Free Learning Environment (00:24:51) Keynote Speaker Announcements (00:25:01) Hi-Tech Tool Expo (00:27:21) Importance of Vendor Interaction (00:30:40) Expo Floor as a Learning Opportunity (00:33:02)
      Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/                 Click to go to the Podcast on Remarkable Results Radio


  •
    Joe Marconi

    Money Isn’t The Motivator We Think It Is

    By Joe Marconi, in Automotive Management,

    0 comments 566 views
    Joe Marconi

    Five Proven Tips to Improve Your Bottom Line

    By Joe Marconi, in Selling Automotive Repair,

    0 comments 748 views
    Joe Marconi

    Isn’t It Time We Rethink What a Master Level Technician Is?

    By Joe Marconi, in Automotive Industry,

    1 comment 796 views

  • Our Sponsors

Main Sections

More Sections

Discussion Forums

×
×
  • Create New...