Marketing Mistakes and Kim's Pet Peeves - The Auto Repair Marketing Podcast

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Talking Points

• Why Pet Peeves? They’re annoying.  We don’t typically go negative, but sometimes there’s a time for it. 
• We see them everywhere (busy billboards) - driving down the road, scrolling social, visiting websites…
• What turns you off when looking for a product/service? Email us. Post in our group! 
• Think about the customer journey - from their search for you all the way to after the purchase
• When a phone # is not clickable on a website
• Seeing the same social media post on multiple profiles
• No way to conveniently contact the company
• Marketing that doesn’t match the experience
• Voice mail that’s full 
• FB Ads for a shop in another part of the country
• Brand Confusion
• Not responding to a phone message or form fill
• Lack of CTA
• My Team’s Marketing Mistakes Observations
• Marketing that lacks cohesive messaging. Every medium is independent.
• Going straight for the sale
• Forgetting to promote your services
• Marketing without learning
• Hiring local or the cheapest
• Having no plan
• Not sharing who you are (literally and figuratively)
• Not knowing your audience
• Failing to go organic marketing
• Believing Google Ads will save you
• Stopping! I’m busy, so let me stop my marketing…. Creates panic in the long run.
• Not representing the entire team/shop
• Lacking understanding in the value of a great website/landing page
• Terrible phone skills

 

How To Get In Touch

 

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Aftermarket Radio Network

Click to go to the Podcast on Remarkable Results Radio