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Talking Points

  • Why Pet Peeves? They’re annoying.  We don’t typically go negative, but sometimes there’s a time for it. 
  • We see them everywhere (busy billboards) - driving down the road, scrolling social, visiting websites…
  • What turns you off when looking for a product/service? Email us. Post in our group! 
  • Think about the customer journey - from their search for you all the way to after the purchase
  • When a phone # is not clickable on a website
  • Seeing the same social media post on multiple profiles
  • No way to conveniently contact the company
  • Marketing that doesn’t match the experience
  • Voice mail that’s full 
  • FB Ads for a shop in another part of the country
  • Brand Confusion
  • Not responding to a phone message or form fill
  • Lack of CTA
  • My Team’s Marketing Mistakes Observations
  • Marketing that lacks cohesive messaging. Every medium is independent.
  • Going straight for the sale
  • Forgetting to promote your services
  • Marketing without learning
  • Hiring local or the cheapest
  • Having no plan
  • Not sharing who you are (literally and figuratively)
  • Not knowing your audience
  • Failing to go organic marketing
  • Believing Google Ads will save you
  • Stopping! I’m busy, so let me stop my marketing…. Creates panic in the long run.
  • Not representing the entire team/shop
  • Lacking understanding in the value of a great website/landing page
  • Terrible phone skills

 

How To Get In Touch

 

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Aftermarket Radio Network

Click to go to the Podcast on Remarkable Results Radio

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