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"From Unsold Work to Untapped Potential: The Eye-Opening Journey of Tracking Average Estimates" - Chris Cotton Weekly Blitz


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The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

https://shopmarketingpros.com/chris/

Check out their podcast here:

https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here:

https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode titled "The Weekly Blitz," Coach Chris Cotton discusses the importance of Key Performance Indicators (KPIs) in running a successful auto repair business. He emphasizes the importance of tracking the average estimate as a crucial KPI impacting labor hours per repair order and overall productivity. Coach Chris shares his personal experience of realizing the value of tracking the average estimate in his own shop, leading to improved services and increased sales.

The importance of average estimate [00:02:24] Explains why average estimate is a crucial KPI and how it impacts labor hours per repair order and productivity.

Tracking average estimate and unsold work [00:04:34] Discusses the importance of tracking average estimate and how it helped identify unsold work worth millions of dollars.

Average repair order goals and closing ratio [00:07:54] Explains how to determine average repair order goals based on labor rate and the importance of closing ratio in achieving those goals.

The Power of Knowledge and Collaboration [00:11:07] Importance of understanding numbers and collaboration for success in auto repair business.

Continued Support and Actionable Insights [00:11:59] Commitment to being a resource, encouraging subscription, sharing, and leaving reviews for the podcast.

Message of Continuous Improvement [00:12:47] Encouragement to keep learning, growing, and striving for success in the auto repair industry.

 

Mentions with timestamps:

1. Shop Marketing Pros - Top tier marketing for top tier shops

- Website: [shopmarketingpros.com](https://shopmarketingpros.com/)

- Timestamp: 00:00:06

3. Profit Gateway

- Tool used to track KPIs

- Timestamp: 00:02:24

4. Average Repair Order Goal

- Mentioned as an important metric

- Timestamp: 00:03:35

5. Closing Ratio

- Mentioned as an important metric

- Timestamp: 00:06:52

Connect with Chris:

[email protected]

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

 

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz

 

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Click to go to the Podcast on Remarkable Results Radio



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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Want to make your February marketing a win for your auto repair shop? Join Brian Walker and Caroline LeGrand as they share engaging, practical ideas for February’s marketing—from fun Valentine's Day campaigns that show love to your customers and vehicles, to creative ways to highlight your shop's culture.
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      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
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      Group - Auto Repair Marketing Mastermind
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