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Luke Murray discusses the upcoming training conference organized by the Automotive Service Councils of California (ASCCA) including the growth of the conference over the years, the fundraising event for the Automotive Service Council Education Foundation (ASCEF), and the importance of training in the automotive industry. Luke shares details about the conference program and how feedback from shop owners helps determine the topics and content. He also discusses the value of repetitive training and the benefits of attending conferences regularly. Luke highlights the goals of the conference and the opportunity for new members to join ASCCA at a discounted rate.

Luke Murray, Manager of Customer Training, WTI.

Show Notes

  • ASCCA (Automotive Service Counsils of California) Training Conference, Costa Mesa, CA, September 8-20, 2023. 
  • The Growth of the Training Conference (00:02:15) Discussion about the expansion of the ASCCA's training conference from a one-day event to a three-day event.
  • Fundraising Event for ASCEF (00:02:29) Details about the fundraising event for the Automotive Service Council Education Foundation (ASCEF) and how it supports youth scholarships in the automotive industry.
  • Importance of Training in the Automotive Industry (00:06:17) Highlighting the significance of training in the automotive industry and the benefits of attending training events for both management and technical skills.
  • The Importance of Member Feedback (00:08:18) Discussion on the need for member input to determine training topics and content for the conference.
  • The Value of Repetitive Training (00:11:30) Importance of repeating training classes to stay updated and learn new information, with examples of how classes evolve over time.
  • The conference goals and member benefits (00:17:18) Luke discusses the goals of the conference and how it aims to benefit the member base by providing training that can be applied immediately in their jobs and businesses.
  • Introduction of the current ASCCA president (00:17:57) Luke introduces Lee Chesnin as the current president of ASCCA.
  • Opportunity to join ASCCA and get involved (00:19:57) Luke mentions the opportunity for shops in California to join ASCCA at a temporary or introductory membership rate, allowing them to experience the benefits and attend the conference. He also encourages current members to get involved by joining committees and witnessing the behind-the-scenes workings of the association.

Thanks to our Partners, AAPEX and NAPA TRACS.

Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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