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When To Use Facebook Ads, And When To Use Google Ads - The Auto Repair Marketing Podcast

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How do you know when to use Google Ads vs. when to use Facebook ads? The answer is rather simple but not always obvious. Join Kim and Brian as they explore the various situations when you would use each very effective digital advertising type!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Talking Points

  • The difference between Google ads and Facebook ads (00:00:52) The speakers discuss the surface-level differences between Google ads and Facebook ads, with Google being used for search and Facebook for brand awareness.
  • Using Google ads for retargeting (00:01:41) The guest shares a pro tip on using Google to search for products and then getting retargeted ads on Facebook from other potential companies.
  • Using Facebook to find things (00:03:28) The speakers discuss using Facebook to find products or services by searching on Facebook Marketplace and getting targeted ads.
  • The importance of Google ads (00:06:56) Google ads are effective for reaching people who are actively searching for auto repair services.
  • The minimum budget for Google ads (00:07:34) A minimum budget of $1200 per month is recommended for Google ads to compete with other sponsored shops.
  • The need for brand awareness advertising (00:10:47) Brand awareness advertising is necessary to replace lost customers and stay in front of potential customers.
  • Staying in front of people and educating them (00:14:08) The importance of educating your audience about the services you offer and staying in front of them to retain clients.
  • Facebook and Google ads for brand awareness (00:15:29) The differences between Facebook and Google ads for brand awareness and staying in front of people who are not necessarily looking for auto repair services.
  • Targeting and geographic parameters for Facebook ads (00:19:00) The importance of setting geographic parameters and targeting correctly when running Facebook ads to avoid wasting money and getting poor results.
  • Housekeeping and Engagement Opportunities (00:21:16) Housekeeping matters such as sending marketing questions, joining the Facebook group, and leaving podcast reviews.

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Click to go to the Podcast on Remarkable Results Radio



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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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