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Electric Vehicles And the Tire Business for Independent Shops

Joe Marconi

By Joe Marconi
in Tires and Tire Services

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Obsidian Motors Apprentice

Obsidian Motors

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There are three new and used tire businesses within a one mile radius of us. Two are directly across the street. We have an account with one of the tire shops but don't sell many tires. I do wonder if we would sell more if we pointed out any low tread during inspections, but we don't get many requests for tires at all.

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Obsidian Motors Apprentice

Obsidian Motors

Posted
Posted
11 hours ago, Joe Marconi said:

You will absolutely sell more tires by taking photos and documenting tread depth during the vehicle inspection process. And also by training your staff to discuss tire safety with your customers. If you want to sell more tires, do a little research in the tools and equipment needed, staff training and speak to tire reps at different companies. 

In the 1980s I would send all my tire business away. In the 1990s, when I expanded my business, I added tires to my list of services.  I did not compete with the tire stores, that wasn't my goal.  It was a way to keep my customers in my shop and provide a service to my customers. 

 

Thanks for the tip, Joe. We take pics and videos of inspections via TekMetric and send them to our customers to approve the needed repairs. Documenting tread depth during the inspection process can definitely be added. Will let you know if there's been any uptick in tire sales. 

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