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Get ready for an eye-opening episode as we dive deep into the world of counterfeit parts in the automotive industry. Tanner Brand, a mobile diagnostician and trainer; Bob Stewart, the global brand protection manager for General Motors; and Stephen Contos, a patent attorney counsel specializing in automotive engineering and software, discuss the implications of counterfeit parts for technicians, shop owners, and large companies. What is the difference between aftermarket parts and counterfeit parts? What are the legal and security risks from obtaining software from gray market or black market websites? It's clear that this is a complex issue that requires ongoing attention and discussion. Stay tuned for a potential part two of this episode where we'll continue to explore this topic.

Tanner Brandt, Autodiag Clinic. Tanner’s previous episodes HERE.

Bob Stewart, Global Brand Protection Manager for General Motors.

Stephen Kontos, Patent Attorney/Counsel specializing in automotive engineering and software at Harrity & Harrity LLP.

Show Notes:

  • Watch Video Episode 
  • The Problem of Counterfeit Parts (00:02:35) Discussion on the issues and problems caused by counterfeit parts in the automotive industry.
  • Identifying Counterfeit Parts (00:04:00) The difficulty in distinguishing between counterfeit and genuine parts, and the challenges faced by technicians.
  • Gray Market Goods and Trademark Infringement (00:06:46) Explanation of gray market goods and how they relate to trademark infringement in the automotive industry.
  • The OEM and Parts Suppliers (00:08:17) Discussion about the relationship between OEMs and suppliers, including licensing and selling to other brands.
  • Legal Implications for Selling Counterfeit Goods (00:10:37) The legal liability for sellers of counterfeit goods, including patent infringement and strict liability tort.
  • Illegitimate Software and Security Risks (00:17:11) Discussion on the availability and risks of purchasing illegitimate or cracked software, including the embedding of malware and compromising of credentials.
  • Security Risks and Stolen Cars (00:20:01) Exploration of the security risks associated with stolen software, including the potential for theft of customer data and vehicles.
  • Security Issues in Automotive Technology (00:23:34) Highlighting the security challenges posed by the increasing use of technology in vehicles, including fraudulent data injection and the control of autonomous vehicles.
  • Verification of Technicians (00:24:54) Discussion on the trend of verifying technicians performing repairs and the issues with technicians being targets for their tools.
  • Remote Programming and Software Legitimacy (00:25:26) Exploration of the potential risks and problems associated with remote programming, including the use of illegitimate software and incorrect programming of vehicles.
  • Liability and Legal Risks (00:27:41) Discussion on the liability of individuals and companies involved in remote programming events, including the potential legal risks and the role of warranties in such cases.
  • Importance of using appropriate tools for software configuration (00:33:47) Story of a vehicle engineer losing control of the steering wheel due to incorrect software configuration, emphasizing the importance of using the right tools.
  • Safety concerns with remote programming in collision centers (00:35:35) Highlighting the potential safety risks and legal liabilities associated with remote programming in collision centers.
  •  
  • Trademark Law and Branding (00:42:51) Exploration of trademark law and its implications for using brand names, logos, and slogans in automotive businesses.
  • Risks of Associating with Companies (00:45:21) Explanation of the potential risks and legal issues that arise when associating oneself with a particular automotive company without proper authorization.

Thanks to our Partners Shop-Ware and Delphi Technologies

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/

Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com

Connect with the Podcast

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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