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One Location $2.5M: How We Do It [THA 334]

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Shop owners Jimmy Alauria, Joe Hanson, and John Gustafson share their strategies and tactics for achieving exceptional success. The most valuable lesson? The importance of having a strong team, setting goals, and monitoring key performance indicators to achieve success. They emphasize the need for attention to detail, accountability, and hiring the right people, empowering them to lead and demonstrating commitment to the purpose and core values of the business. Tune in to learn more about how to achieve success in this industry!

Joe Hanson, Gordie’s Garage, Roseville, MI. Listen to Joe’s previous episodes HERE.

John Gustafson, Gustafson Brothers, Huntington Beach, CA. John’s previous episodes HERE

Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE

Show Notes:

  • Watch Video Episode HERE
  • The Importance of Staffing (00:03:04) Jimmy and Joe discuss the importance of having a full team to run the operation and how adding key pieces to the office, such as a parts manager and a service manager, helped them grow their business.
  • The Role of Culture in Business Success (00:05:30) The importance of having a top culture and how it is the umbrella that everything works under. They emphasize the need for a competitive, positive, and teamwork-oriented culture.
  • Managing by Statistics (00:07:11) Jimmy explains the importance of managing by statistics and how posting graphs and statistics can help motivate the team to improve and keep score. He emphasizes the need for a competitive nature in the team and the importance of keeping track of personal sales, efficiencies, and hours.
  • Weekly meetings and KPIs (00:08:38) The importance of weekly meetings and key performance indicators (KPIs) in tracking trends and setting goals for their shops.
  • Leadership and accountability (00:09:46) Holding both employees and owners accountable for meeting goals and contributing to the success of the shop.
  • Selecting leaders (00:13:16) How leaders in their shops are selected based on their demonstration of the company's purpose and core values, as well as their ability to gain the respect of their peers. They also draw parallels to their experiences with leadership in sports.
  • Training and Self-Discipline (00:17:01) Jimmy and Joe discuss the importance of training and self-discipline in leadership and management roles.
  • Marketing Strategy (00:20:11) The importance of having a marketing strategy and investing in it to grow the business.
  • Numbers Game (00:22:47) Joe explains how having a plan and using math to calculate the number of customers needed to hit revenue goals is crucial for success.
  • Building Customer Base (00:24:38) Importance of growing customer base and hiring a support consultant for social marketing.
  • Financial Disciplines (00:27:10) The importance of pro forma and daily reports in achieving financial success, with examples from successful shops.
  • Big Business Attitude (00:33:23) Discussion on how to run a much bigger business and all-inclusive with people, backing oneself out and putting other people in charge mentality.
  • Creating Groups within Our Group (00:34:20) Creating teams within the organization, with a production team and a manager over that production team, and a sales team with a service advisor and a customer service rep.
  • Unleashing Responsibility to the Team (00:36:16) The importance of being the visionary of the company, where to go and how to get there, and unleashing the responsibility to the team.

Thanks to our Partners Shop-Ware and Delphi Technologies

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com

Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

Connect with the Podcast

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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