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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Silver Star
Does anyone know a standard thickness for an alloy wheel edge where the bead seats? I have a debate going on over a wheel being to thin to use. A comparable wheel measures at 8mm thick, this one measures at 5.6mm thick. Anybody able to weigh in? I have seen other alloy wheels at 5mm thick.
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
Introduce the article and the 2 options of marketers with an explanation of each Talk about They Ask You Answer Meeting face-to-face and the overall relationship In person vs Zoom Industry events Most locals meet over zoom now anyway Industry knowledge As generalist we had to learn a new client each time Terminology, acronyms. How they make money Auto body shops for example It did make us better marketers Generalist tech vs specialist tech analogy Knowledge about your local area Hot august night Road closures The words you use - pop vs soda, “northshore” Overall results A little subjective There are some great generalists out there We know what works for auto repair It’s like pattern failures on cars for specialists shops Comfort first story The dumpster rental company story
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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By Hands On
Hi folks. A quick search and I did not see any recent alignment machine posts. I have a quote from Hunter, $86,000 includes a scissor life and the concrete work to flush mount it, shipping, the machine with wall mount cameras. Some accessories. If I do conservatively 3 alignments a week my break even is approx 4.5 years, a bit longer depending on financing cost.
I lease my shop, and one of my biggest fears has been getting kicked out of here. Should I be looking at obtaining a location instead? I am always nervous about taking on the massive cost of a bigger building, especially when I struggle so often to hire good people. I talked to a friend that went from a small shop like I have to a larger facility and he said it was a lot more headaches with very little increase in income. I want less headaches, less stress.
Maybe it is my small shop that makes it hard to hire? Is this the right time to try to get a new location? How do I even start finding financing, I do not have a ton of cash saved up right now. Should I get the alignment machine now, and continue to save up for a new location? How much do I need down for a new spot? Should I keep my eye open for other shops that might fail in the coming year and hold off on the alignment machine and continue to stack cash? I am kind of tired of loosing an employee for 30 minutes to an hour to run an alignment across town that may or may not get done to the same quality standards I hold my employees to.
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