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Tatsu Tsuchida discusses his experience transitioning from a Japanese-only shop to an all-makes and all-models shop, his marketing strategy, and his experience taking over an existing business. He also discusses the challenges of owning a family business and the importance of having an exit strategy. The episode also includes a tour of Tsuchida's second location.

Tatsu Tsuchida, Toyko Automotive, Costa Mesa and Placentia, CA. Tatu's previous episodes HERE

  • Watch Full Video Episode HERE
  • (00:00:01) Tatsu Tsuchida talks about his experience owning an all-makes and all-models auto repair shop.
  • (00:03:44) Tatsu Tsuchida discusses his marketing strategy for his all-makes and all-models auto repair shop.
  • (00:07:44) Tatsu talks about his experience taking over an existing business and the challenge of transitioning to a new team.
  • (00:09:34) Tatsu discusses the difficulty of easing immigrant parents out of business and his own exit strategy.
  • (00:14:40) Tatsu Tsuchida talks about the inspiration behind the Fast and Furious movies.
  • (00:16:03) Tatsu Tsuchida tours his 10,000 square feet auto repair shop in Costa Mesa, California.

Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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