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Recorded Live at the TST Big Event 2023, Justin Kidd and David Macholz discuss the challenges faced in terms of technician retention, the importance of certification, and the need to change the industry's perception and promote it as a high-tech profession. They also emphasize the importance of training and education in the automotive industry and introduce IndustryAttends.com, a website created to serve as a centralized hub for industry events and training opportunities. Justin Kidd, iScan Technical Support Manager. IndustryAttends.Com

David Macholz, Trainer, Technical Training Program, WORLDPAC, Inc, Academic Chair, Suffolk County Community College. Dave’s previous episodes HERE.

Show Notes

  • (00:02:30 - 00:03:37) The challenges faced by the automotive industry in terms of technician retention and the importance of certification.
  • (00:04:19 - 00:06:17) Dave talks about his research on the relationship between automotive certifications and earnings potential, and the need to change the perception of the industry and promote it as a high-tech profession.
  • (00:07:46) Discussion on the recent announcement of funding for EV charging infrastructure by the Department of Energy.
  • (00:10:02) Importance of embracing new technology, formal education, training programs, and certification pathways to keep up with the increasing complexity of cars.
  • (00:11:09) Slow rollout of EV programs in schools due to difficulty obtaining EVs and safety concerns. The need to replace the existing curriculum with new courses.
  • (00:17:21) Industry Attends (IndustryAttends.Com), a website that provides a single non-biased place for the automotive industry to find training and education events and how it can help technicians and shop owners plan ahead and budget for the year.
  • (00:21:32) How to get involved in a college advisory board and how community colleges need guidance and support from the industry.
  • (00:22:31) Industry Attends, a free platform to post training events, and how to promote them through social media and email lists.
  • (00:26:43) The history of ASE certification


Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections NAPA-TRACS-Call-To-Action-Graphic-1.png       ARN-Website-Banner-July-2022-1200x400-1.png Screenshot_340.png

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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