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Recorded Live at Vision 2023, Bill Haas and Sarah Fraser discuss strategies for dealing with difficult customers in the automotive industry. They provide tips on identifying warning signs, asking questions, and differentiating between difficult and upset customers. They also emphasize the importance of providing excellent customer service, building trust, and owning up to mistakes. Bonus at the end: a humorous anecdote about the purpose of buttons on a gentleman's sport coat sleeve.

Bill Haas, Haas Performance Consulting, Bill’s previous episodes HERE.

Sara Fraser, Haas Performance Consulting, Sara’s previous episodes HERE. Show Notes

  • Difficult customers [00:02:04] The different types of difficult customers, how they affect the business, and how to identify warning signs.
  • Strategies for dealing with difficult customers [00:03:21] Including not taking it personally, avoiding defensiveness, and providing opportunities for customers to tell their story.
  • Differentiating between difficult and upset customers [00:05:54]
  • Empowering Employees [00:07:11] Discussion on the importance of empowering employees to handle difficult customers
  • Coaching Difficult Customers [00:08:49] The benefits of listening to recorded calls to coach employees on how to handle difficult customers, and the importance of asking the right questions to understand their concerns.
  • Dealing with Demanding Customers [00:09:23]
  • Control and Frustration [00:13:40] Discussion on how difficult customers often want to be in control of the situation and how frustration can lead to difficult behavior.
  • Identifying Difficult Customers [00:14:00] How to identify warning signs of difficult customers and make them feel in control.
  • Making a Connection [00:14:36] How to show customers that you care and are on their side, and how to differentiate between difficult and upset customers.
  • Dealing with Comebacks [00:16:05] How to handle customers who return with complaints, and why it's important to own up to mistakes and make things right.
  • Customer Service Experiences [00:18:32] The importance of good customer service experiences, and how to connect with upset customers by actively listening and repeating their concerns.
  • Empathy and Care [00:21:37] Importance of showing empathy and care towards customers, and empowering employees to do the right thing.
  • Customer Service in the Pandemic [00:25:06] Discussion on the impact of the pandemic on customer service, and experiences with short-staffed businesses.
  • Key Phrase for Difficult Customers [00:29:01] The guests share a key phrase to use when dealing with difficult customers: "If you give me a moment, I know I can help you."
  • Red Flag Words [00:29:28] The guests discuss the importance of avoiding red flag words when communicating with customers.
  • Policy for Dealing with Difficult Customers [00:30:36] The idea of creating a policy for dealing with difficult customers.


Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections

 
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Posted

I've got to remember that line "Sounds like you're not ready to have your car looked like, my name is XYZ, I'm here when you're ready".  Not defensive, very professional.  I just had a phone call like this earlier this week.  He wanted to tell me his diagnostic of the problem, but his repair choice had nothing to do with the problem.  I had to gently let him know that, which set him off just a little, defensively. He said he'd call me back, which I doubted.  He did two days later.  I think he got my same answer from other shops.  That's prob. my least favorite conversation, when a prideful customer (man or woman) think they've got it figured out and their mind is made up.  My response to that is "I can do what you ask, but if it's not the answer and the problem is still happening, there is still the charge of the repair.  This is why I am recommending the inspection before the repair."

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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