Lang Marketing Reports: Shrinking Repair Shop Population
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Want to make your February marketing a win for your auto repair shop? Join Brian Walker and Caroline LeGrand as they share engaging, practical ideas for February’s marketing—from fun Valentine's Day campaigns that show love to your customers and vehicles, to creative ways to highlight your shop's culture.
Get tips on using National Days to boost engagement, from "Doggy Date Night" to “Random Acts of Kindness Week,” and learn how to connect with your local community, honor shop anniversaries, and run themed giveaways that your customers will remember. Whether you’re promoting winter maintenance, preparing for tax season, or tapping into February’s spirit, this episode has everything you need to make February marketing easy, effective, and engaging.
Tune in now and discover how to keep your shop top-of-mind this February and beyond!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
Lagniappe (Books, Links, Other Podcasts, etc)
https://shopmarketingpros.com/126 - Preparing For January’s Marketing
https://www.daysoftheyear.com/
https://www.nationaldaycalendar.com/ - Topics for February
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
In this episode, Brian Walker is joined by guest Hallie Wasinger to provide a behind-the-scenes look at how they tackled a major business challenge head-on. After two months of thinking everything was running smoothly, the team uncovered that website projects were falling behind and client communication had slipped. This significant issue required immediate action.
Hallie shares how she stepped in to take ownership, assessed each project, and led the team in establishing new, realistic launch dates. Together, Brian and Hallie discuss the importance of extreme ownership, providing structure, and delivering clear direction to get the team back on track. They also emphasize the value of staying calm when challenges arise, and the critical lesson that clients don’t expect perfection—they just want things made right.
If you’re navigating your own business challenges, this episode is packed with valuable insights and practical advice on leadership, integrity, and making tough decisions.
Tune in now to discover how to keep your business on course, even when it feels like everything is going wrong.
Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at
RepairPal.com/shops.
Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
How To Get In Touch With the Guest
Hallie Wasinger: https://www.linkedin.com/in/hallie-wasinger-411706161/
Show Notes with Time Stamps
Introduction to the Episode (00:00:10) Brian introduces the podcast and guest Hallie Wasinger, setting the stage for the discussion. The Great Website Debacle (00:01:30) Brian introduces the topic of the "great shop marketing pros website debacle" and thanks sponsors. Agency Environment Challenges (00:04:39) Hallie describes the intense pace of working in an agency, likening it to "drinking out of a firehose." Hiring Challenges (00:05:20) Brian discusses the difficulties in hiring a suitable web project manager for their fast-paced agency. Trusting Your Instincts (00:05:56) Brian emphasizes the importance of trusting your instincts when sensing something is wrong in a project. Communication Breakdowns (00:07:04) Hallie notes that the team started feeling something was off, leading to a breakdown in communication. Reality Check on Project Status (00:08:49) Brian reveals the shocking reality of multiple projects being behind schedule and lacking communication. Lessons on Accountability (00:09:45) Brian discusses the need to dig deeper when issues arise and not just take someone's word for it. Transition of Responsibilities (00:10:42) Hallie expresses her eagerness to take over the web team after the previous manager's departure. Implementing Systems and Processes (00:11:28) Hallie highlights her focus on creating systems to improve the web team's efficiency. Taking Ownership of Projects (00:13:14) Hallie shares her approach of taking extreme ownership and communicating directly with clients about project statuses. Setting Expectations (00:14:34) Discusses the importance of clear communication with clients regarding their website project timelines. Team Structure and Trust (00:15:30) Hallie emphasizes the need for structure and realistic timelines to gain team trust and improve workflow. Leadership Style Reflection (00:17:42) Brian shares his leadership approach, focusing on empowering team members without micromanaging. Addressing Sacred Cows (00:19:17) Discussion on the pitfalls of sticking to outdated processes and the necessity of flexibility in business. Identifying Challenges (00:20:46) Hallie reveals ongoing issues she discovered after taking over the web team, highlighting the need for transparency. Client Communication (00:23:33) Brian and Hallie discuss the importance of communicating issues and realistic expectations to clients effectively. Team Collaboration for Success (00:26:24) The team collaborates to meet new launch dates, demonstrating collective buy-in and commitment to improvement. Integrating Outside Help (00:27:13) Hallie explains how they ensured outside help adhered to their established processes and standards. Building Future Relationships (00:28:28) Discussion on the potential for hiring effective outside developers as part of the internal team in the future. Consulting Your Network (00:28:49) The importance of seeking advice from peers or coaches during business challenges. Recognizing Reality (00:29:30) Understanding that situations are often not as dire as they initially seem. Integrity as a Core Value (00:30:23) Emphasizing the necessity of integrity in resolving client issues. Difficult Client Conversations (00:31:02) Sharing experiences of tough conversations with clients and the importance of transparency. Reputation Management (00:32:13) Discussing how challenges can impact reputation and the importance of honest communication. Trust Through Transparency (00:33:18) Building trust with clients by showing both positive and negative reviews. Making It Right (00:35:09) The significance of ensuring clients feel satisfied after resolving issues. Humanizing Client Relations (00:36:09) Meeting clients in person can strengthen relationships and ease past tensions. Listening to Your Team (00:37:01) Encouraging open communication within the team to address concerns effectively. Trusting Leadership (00:37:50) The importance of team trust in leadership decisions and actions during challenges.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Why Every Vehicle Needs an Inspection #podcast #autorepairbusiness #automotivebusiness
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delivers an inspiring message aimed at empowering auto repair shop owners to break through self-imposed barriers and unlock their full potential as effective business leaders. Throughout the discussion, he emphasizes the critical importance of cultivating a positive mindset, maintaining accountability, and taking bold, decisive actions to achieve one's dreams within the auto repair industry. Chris underscores the notion that the most significant obstacles shop owners face are often internal rather than external, suggesting that self-doubt and fear can hinder progress more than any market condition or competition.
To combat these internal challenges, Chris advocates for the transformative power of coaching, which can provide fresh perspectives and a structured framework for accountability. He believes that having a coach can help shop owners see their businesses from a new angle, identify areas for improvement, and stay committed to their goals. This external support can be crucial in helping them navigate the complexities of running a successful auto repair shop.
The episode is sponsored by Shop Marketing Pros, highlighting the essential role that tailored marketing strategies play in supporting the growth and success of auto repair shops. By leveraging targeted marketing efforts, shop owners can effectively reach their desired audience, enhance their brand visibility, and ultimately drive more business. The sponsorship underscores the synergy between effective coaching and strategic marketing, both of which are vital components in the journey toward achieving sustained success in the auto repair industry.
Introduction to the Episode (00:00:20)
Coach Chris Cotton introduces the episode and its focus on empowering auto repair shop owners.
Sponsorship Acknowledgment (00:01:21)
Chris thanks Shop Marketing Pros for their support and highlights their unique marketing strategies.
Unlocking Your Potential (00:02:24)
Discussion on the importance of getting out of your own way to unlock personal and business potential.
Identifying Internal Barriers (00:03:30)
Chris emphasizes that the biggest obstacles are often self-imposed rather than external challenges.
Dream Big and Act Boldly (00:04:33)
Encourages listeners to let their dreams lead instead of being hindered by fear and doubt.
The Role of Coaching (00:05:50)
Explains how coaching provides perspectives and accountability to help overcome self-imposed barriers.
Mindset Reset (00:06:52)
Coaches help identify and reframe self-limiting beliefs to approach problems with confidence.
Defining Success (00:07:59)
Coaches assist in clarifying what success looks like beyond just financial metrics.
Actionable Strategies (00:08:59)
Discusses the importance of breaking down big goals into manageable steps for clarity.
Accountability in Coaching (00:09:59)
Stresses the need for accountability to prevent falling back into old habits.
Visualizing Your Dream Shop (00:10:13)
Encourages listeners to vividly imagine their dream shop and life to create a plan.
Taking Bold Action (00:10:13)
Calls for committing to one bold step today to move closer to the envisioned goals.
Finding Support (00:10:13)
Highlights the importance of surrounding oneself with supportive peers, coaches, or mentors.
Conclusion and Motivation (00:11:13)
Chris motivates listeners to recognize their potential and take action towards their dreams.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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