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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
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By Silver Star
Does anyone know a standard thickness for an alloy wheel edge where the bead seats? I have a debate going on over a wheel being to thin to use. A comparable wheel measures at 8mm thick, this one measures at 5.6mm thick. Anybody able to weigh in? I have seen other alloy wheels at 5mm thick.
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By carmcapriotto
The automotive industry constantly evolves, with new technology and safety features being added to vehicles each year. Are you investing in technology and education to stay competitive and provide quality service to customers? In this episode, we discuss the importance of charging enough for alignments and educating customers on the need for calibration and maintenance to ensure their safety on the road. Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE.
Joe Hanson, Gordie’s Garage, Roseville, MI. Listen to Joe’s previous episodes HERE.
Justin Allen, Manufacture’s Rep, Hunter Engineering Company
Show Notes:
Watch Video Episode HERE Alignments! Rates, Numbers and ROI [THA 303] Selling alignments as maintenance [00:05:57] Discussion on the importance of selling alignments as maintenance service The use of Hunter Lane Check [00:06:23] The importance of printouts and pictures [00:07:28] Discussion on whether consumers need printouts or pictures of alignment results to believe they need an alignment. Alignment as an Opportunity [00:08:31] Discussion on the high demand for alignment services and the opportunity it presents for business owners and customers. Educating Customers and Shop Owners [00:09:32] Alignment Inspection and Safety [00:10:20] Proper Alignment Techniques and Training [00:10:59] Charging for Alignments [00:12:23] Educating Service Advisors [00:13:58] The importance of having talented service advisors who have been trained properly to work through different levels and tiers of alignment. Teaching the Next Generation [00:15:23] The opportunity to bring in the next generation and teach them about alignment technology and how to properly service ADAS and calibrate targets. Hunter Net System [00:16:24] Hunter Engineering's online system for accessing visual aids and data on car safety system alignment. Importance of Proper Alignment [00:18:56] Proper alignment is crucial for safety and avoiding costly mistakes. Alignment as a Profitable Service [00:20:17] Alignments should be profitable on their own, not just as a supplementary service. Recalibrating Steering Angle Sensor [00:24:01] ADAS Calibration [00:25:32] Preparing for Newer Vehicles [00:27:15] Importance of understanding the complexity of newer vehicles and the potential cost of alignments, especially with ADAS technology. High-Tech Industry [00:33:21] Discussion on the high-tech nature of the automotive industry and the responsibility of repair shops to educate customers on the importance of calibration and maintenance. Moving away from two-wheel alignment [00:37:42] Discussion on the need to move away from two-wheel alignment and the importance of educating clients on the purpose of alignment. Alignment equipment frustration [00:38:40] Customer experience and professionalism [00:39:37] Challenges of technician training [00:40:50] Shift towards multi-shop ownership [00:42:17] ROI of Alignment Machine [00:44:19] Discussion on the ROI of the Hunter Lane Check alignment machine. Embracing Technology [00:46:23] The importance of embracing technology and investing in the future of the automotive industry Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
Connect with the Podcast
-Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Take a deeper dive into alignments, the numbers being it, and the ROI. Multi-shop owner Joe Hanson has invested in the Hunter Quick Check Touchless Alignment equipment for his one shop, Tom Sciortino brings statistics on the effect alignments have on ADAS, and Jim Fleischman discusses the importance of asking your customers about their driving habits. Watch the Episode on YouTube Tom Sciortino, Total Automotive, Buffalo, NY. Tom’s previous episodes HERE Joe Hanson, Gordie’s Garage, Roseville, MI. Listen to Joe’s previous episodes HERE. Jim Fleischman, Automotive Alley, Arcade, NY. Listen to Jim’s previous episodes HERE. Show Notes:
Supports the goal to give the customer an extraordinary experience, supports our core value of transparent communication, and supports goal for growth Joe Hanson's ROI Plan of attack within 18 months to 2 years- 53K to purchase, Labor cost was $42, alignment possibilities 63% of cars need some sort of alignment. Moved from 1 a day to 4 a day It's all about the alignment process- in September at Joe's shop, the numbers dropped, and Joe had a meeting with his team to discuss experience and core values. October was a great month again! Faster alignment checks- instant results and also records whole vehicle (dents) It’s more than an alignment check- precheck and presell with open communication and transparency with customers Safety- 25mph if forward facing camera is 1 degree off, the emergency braking will be effected “Green is good” your employees still need to be trained to learn the numbers instead of colors Tom went to ADAS training, and a lot of info on how important alignments are- 5 different vendors rotated Are we asking the proper questions to the client about how they drive their vehicle? Are we setting up the vehicle for their driving needs, not for what the manufacturer put in for a generic setup for one size fits all alignment? What is the complaint; tire wear? Fuel economy? All are things that can be addressed with the right alignment. It's like going to the chiropractor...
Connect with the Podcast Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
Click to go to the Podcast on Remarkable Results Radio
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