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Guest host and shop tour with Danielle Vila, Red Rock Repair, Las Vegas, NV. How has Danielle's team maintained 30% growth over the last 3 years while being located in an automotive repair complex?

Danielle Vila, Red Rock Repair, Las Vegas, NV. Danielle's previous episodes HERE

Key Talking Points

  • Located in a complex that was developed 20 years ago- only area that is zoned for automotive repair, sandwiched between other repair shops
  • Occupy 2 spaces- originally designed to be two separate shops. Limited space with parking. Not able to do pick up service/car wash etc. How can you still have a customer experience? Clean, smells clean, waiting area, snacks and coffee (also available to vendors). Only shop in complex that has a break room for employees. 
  • New customer orientation- discuss what they can expect 
  • Growing every year by 30% the last 3 years 
  • Labor rates General $150, Diesel $190, Custom and Classic $200

 

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Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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