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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Parker Branch discusses the secrets behind his efficient diesel repair shop in Littleton, Colorado. From morning huddles and service advisor check-ins to specialized technician carts and effective communication, Parker shares insights and strategies that have propelled his shop to success. Parker Branch, Branch Automotive, Littleton, CO. Show Notes
AARO Trade Show Management/Lindertech Training, September 12th-14th, 2024: aaro.ca ‘Leadership Intensive 1: Discovering, Releasing & Empowering Extraordinary Human Potential' with Michael Smith: https://www.wearetheinstitute.com/upcoming-events Morning Huddles Importance (00:03:04) Discussion on the significance of daily morning huddles for team engagement and communication. Business Operations Overview (00:04:28) Parker Branch discusses his automotive business journey and productivity goals for the future. Productivity and Lean Operations (00:05:15) Focus on productivity, morning huddles, and strategies for maintaining a full service funnel. Volume of Operations (00:06:55) Parker shares his business's financial goals, aiming for over $4 million this year. Team Dynamics and Leadership (00:08:16) Parker discusses the importance of having a strong leadership team and integrating ideas. Coaching and Mentorship (00:09:57) Parker Branch shares his journey to becoming a coach for The Institute, focusing on accountability and learning. Morning Huddles Continuity (00:11:54) The morning huddle continues effectively even when Parker is away at conferences. Customer Service Strategy (00:12:43) Parker details the structure and roles of service advisors to maintain workflow and customer satisfaction. Emissions Testing Integration (00:15:05) Discussion on integrating emissions testing into their service offerings and its impact on business. Digital Vehicle Inspection (00:16:51) Parker explains the concept of a Digital Vehicle Inspection (DVI) and its importance in customer communication. Keeping the Funnel Full (00:18:05) Strategies for maintaining a steady flow of work and managing technician workloads efficiently. Role of Lead Technician (00:23:27) Discussion on the responsibilities of the lead technician in managing workflow and accountability. Service Advisor Check-ins (00:24:40) Overview of service advisor interviews conducted twice daily to ensure accountability and communication. Efficiency in Tool Organization (00:29:58) Exploration of how tool carts are organized for maximum efficiency in a tight workspace. Technology Integration Between Buildings (00:36:01) Discussion on technology systems linking new and existing buildings for seamless operations. Lessons from 15 Years in Business (00:36:36) Reflection on the past 15 years and the importance of coaching in the automotive industry. Starting from a Two Bay Shop (00:37:40) Parker shares his journey starting in a small two bay shop and achieving significant success. Guerilla Marketing Techniques (00:39:07) Discussion on creative marketing strategies, including standing on the street with a sign to attract customers. The Importance of Business Education (00:40:17) Parker emphasizes learning through resources like the chamber of commerce and the value of adult education. Continuous Learning and Development (00:41:25) The importance of ongoing education and learning from other shop owners. Monitoring KPIs for Success (00:42:27) Parker stresses the need to pay attention to key performance indicators to ensure fair compensation for staff.
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By Joe Marconi
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By carmcapriotto
Is it possible to grow your shop's revenue by $1 million? Together, our panel of marketing gurus discuss the importance of marketing for automotive repair shops and provide insights on effective marketing strategies. The panel emphasizes the need to understand the shop's current situation and goals before developing a marketing strategy. They also discuss financial aspects, setting goals for growth, seeking advice from successful shop owners, and creating memorable customer experiences. They stress the importance of strategic and proactive marketing and financial planning to drive business growth in the auto repair industry. Remember, marketing takes time and should be trusted as a process. Always be marketing, and don't stop when business is busy.
Carrie-Lynn Rodenberg, Turnkey Marketing. Carrie's previous episodes HERE
Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast. Kim and Brian's previous episodes HERE
Tony Mercury, VP of Revenue, Autoshop Solutions. Tony's previous episodes HERE
Show Notes:
Watch Video Episode The importance of setting goals (00:03:21) The importance of setting specific, measurable, achievable, results-oriented, and timely goals for marketing strategies. Cohesive marketing approach (00:04:17) The importance of having a web of marketing tactics that work together and support each other, rather than relying on a single tactic. Support systems in marketing (00:06:16) The need for a shop to have strong support systems in place, such as skilled service advisors and technicians, in order to effectively handle the increased business generated by marketing efforts. The importance of patience in marketing and sales (00:07:16) Discussion on the need for patience in marketing and sales, and the importance of having processes in place for effective hand-off from marketing to sales. Improving reputation and community involvement (00:08:34) Exploration of strategies to improve reputation, including addressing internal issues, responding to negative reviews, and getting involved in the community. Coaching and marketing for top tier shops (00:10:59) Discussion on the role of coaches for top tier shops, the need for marketing to support growth, and the benefits of attending trade shows and industry events. The importance of retained earnings (00:15:38) Discussion on the financial aspects of running a business, including taxes, debt service, and retained earnings. Setting ambitious growth goals (00:16:18) Encouragement to aim for higher revenue targets and invest more in marketing to achieve growth beyond $1 million. Importance of marketing strategy (00:17:06) Exploration of the role of marketing in business growth, including hiring in-house marketing personnel or working with external marketing companies. The importance of seeking advice from successful shop owners (00:24:17) Seeking advice and information from successful shop owners Building a rock-solid foundation for marketing (00:25:13) The importance of having a strong foundation in place before competing with larger shops and suggests alternative marketing strategies for smaller shops with limited budgets. Prioritizing retention marketing over acquisition marketing (00:27:43) The significance of focusing on retaining existing customers rather than solely acquiring new ones, and how providing exceptional customer service and personalized experiences can contribute to customer loyalty. Reality is our friend (00:32:28) Discussion on the importance of accepting the reality of marketing and embracing it as a friend. Creating memorable customer experiences (00:34:09) Importance of providing exceptional customer experiences to create loyalty and retention. Investing in marketing for business growth (00:35:54) Exploration of the need to allocate a budget for marketing to achieve business growth goals. Self-auditing (00:40:59) Understanding the effectiveness of past marketing efforts and seeking advice from other shop owners. Creating a cohesive marketing message (00:42:04) Ensuring that all marketing materials, including ads and social media, align with the shop's brand and message. Continuous marketing (00:46:57) Avoiding the mistake of stopping marketing efforts when the shop is busy and investing in infrastructure to handle the increased business. Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com
Connect with the Podcast
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-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
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By champtires
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By carmcapriotto
Recorded Live at the 2022 Transformers Summit with Jesse and Christine Myers. They joined a peer group and it changed their entire business, doubling their sales to $2 million in 18 months. Jesse and Christine Myers, ATLR (All Toyota Lexus Repair), Arvada, CO. Show Notes
Started in 2003, biggest growth was in 2019 Jesse became a master technician at Toyota 21 years old- quit Toyota because he wanted his own team. Worked on fleets overnight to keep account with WorldPac. Joining peer groups changed their entire business Won trip to Nashville from WorldPac- met Kim Auernheimer. Kim invited them to a Smart Group meeting in Texas and helped them increase their numbers so they could attend. Chris stayed home with the kids- they had $3,000 per month for both personal and business. When their youngest went to school, Chris became a part of the automotive business. 2018 gross profit $375K and in 2019 just under 1 million- with 3 people total (2 techs and Kris). 2020-now is almost 2 million. Defining roles and 'staying in your lane' with the help of Transformers Institute- who needs to be in the day-to-day operations (Jesse)? Who oversees everything as a whole (Chris)? Looking to expand to multi shops in the next 5 years Implementing change from the conference- working on goals together outside of the shop/house at a restaurant. "We want to change lives" 3 different salary ranges- low, medium and high. Backwards math to find out how many labor hours per day to reach that salary. Attainable goals. How to flourish- accountability, consistency and training. Chris and Jesse took their team and their spouses to dinner to explain their vision and how it will work. The spouses were very touched that Jesse and Chris cared so much for their lives.
Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com
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