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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Want to create video content that boosts your shop’s visibility and drives more customers to your door?
Discover how taking on the VEDA (Video Every Day in August) challenge can help you get comfortable on camera, overcome any fears, and make video a natural part of your marketing strategy.
In this episode, we’ll share practical tips on using video to build trust with your audience, improve your SEO, and showcase your expertise—all while staying consistent with daily video content. Plus, you’ll learn how doing VEDA can help you master video creation and create real connections with your customers.
Don’t miss out on this chance to level up your video game and see real results for your shop. Tune in now and start creating videos that truly connect!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
https://www.facebook.com/brian.walker
https://www.facebook.com/brian.walker/videos/877852980463356 - Brian’s #veda day 31
https://www.facebook.com/brian.walker/videos/2358559621160873 - Brian’s #veda day 32
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
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By champtires
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By carmcapriotto
Join our panel of shop owners as they discuss the worst advice they've received in the automotive business: "Be the cheapest in town; it will get you more business." "Don't give a price over the phone." "Don't get personal." "DVI's are not worth the extra time." "You'll never make it because you're too honest." "Don't hire a business coach." Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE. Judy Zimmerman Walter, Zimmerman’s Automotive, Mechanicsburg, PA. Listen to Judy’s other episodes HERE. Jesse Matthews, Matthews Mobile Mechanic LLC. Listen to Jesse's other episodes HERE Brian Winograd, Broadway Transmissions and More, Red Lion, PA Show Notes
Judy's Experience with Cheap Advice (00:02:57) Judy shares her father's experience with advice to be the cheapest to attract customers. Bill's Perspective on Pricing (00:03:47) Bill discusses the pitfalls of being the cheapest and the importance of quality over price. Brian's Insights on Industry Standards (00:06:29) Brian emphasizes the value of hiring professionals for quality work in any industry. Communication of Value (00:10:46) Brian highlights the need for better communication of the value provided to customers. Jesse's Coaching Advice (00:12:22) Jesse recounts his father's skepticism about business coaching and the importance of seeking guidance. Brian on the Value of Websites (00:14:03) Brian recalls being advised against investing in a website, which he later found invaluable. The Inner Business Person (00:16:44) Carm discusses the concept of the "inner business person" and its importance in business growth. Judy's Advice on Competition (00:17:47) Judy shares a piece of dubious advice about removing competitors' oil stickers, highlighting ethical concerns. Shop management systems (00:18:28) Discussion on the significance of effective shop management systems for profitability and efficiency. Handling customer inquiries about pricing (00:20:45) Exploration of the complexities surrounding giving prices over the phone and customer engagement. The art of conversation with customers (00:21:04) Emphasis on the need for better communication skills to engage customers effectively. The value of customer trust (00:22:45) Discussion on how to build customer trust and the importance of in-person interactions. The role of visual aids in service (00:26:12) Highlighting the effectiveness of visual aids in explaining vehicle issues to customers. Customer misconceptions about vehicle maintenance (00:27:20) Addressing common customer beliefs about car longevity and the need for regular service. The value of coaching in business (00:28:30) Discussion on the advantages of hiring coaches for personal and business growth. Mentorship groups as a resource (00:31:34) Exploring the benefits of mentorship groups for shop owners seeking guidance and support. Accountability in coaching (00:34:35) The importance of having a coach who holds you accountable for your business actions. Discussion on Humility and Growth (00:34:48) Brian shares his journey of learning humility and the importance of accepting advice for personal growth. Confession and Reflection (00:37:12) Carm acknowledges Brian's confession about recognizing personal issues as a barrier to success. Advice on Social Media (00:37:49) Carm warns against seeking advice on social media, emphasizing it can lead to poor decision-making. Critique of Low Pricing Strategies (00:38:21) Judy discusses the dangers of lowballing business prices to attract customers, advocating for value instead. Integrity in Business Practices (00:39:15) Brian reflects on the importance of honesty in business, sharing a personal story about integrity. Finding Mentorship and Growth (00:41:47) Jesse emphasizes the value of mentorship and learning from various sources to improve business practices. Shift from Training to Education (00:43:10) Carm proposes changing the terminology from "training" to "education" to enhance the learning experience. Personal Investment in Business (00:44:25) Bill stresses the importance of taking business personally and aligning it with core values for success. Educating Customers (00:46:06) Carm concludes with the need to educate customers about services rather than simply responding to their demands.
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Craig Noel recounts his near-death experience from multiple blood clots in his lungs and how it profoundly affected his perspective on life, family, and business. This life-altering event led Craig to reevaluate his priorities, emphasizing the importance of relationships and intentional living. Craig shares how his absence from work revealed the strength of his team and the culture he built. The discussion covers overcoming the "I can't" mentality, establishing accountability, and planning for unforeseen circumstances. Craig's story inspires listeners to cherish relationships, embrace change, and focus on what truly matters in life. Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s previous episodes HERE Show Notes
Craig's Near-Death Experience (00:01:13) Craig shares his story of a near-death experience caused by multiple blood clots in his lungs. Understanding the Health Crisis (00:02:12) Craig explains his symptoms leading to hospitalization and the discovery of the blood clots. Reflection on Life Changes (00:05:34) Craig reflects on how his near-death experience shifted his perspective on relationships and life priorities. The Importance of Relationships (00:07:17) Craig emphasizes the need to value relationships and communicate feelings intentionally. Reconnecting with Old Friends (00:08:29) Carm shares a personal story about reconnecting with an old friend, highlighting the importance of maintaining connections. Intentional Communication (00:09:41) Craig discusses the impact of intentionally reaching out to influential people in one's life. Material vs. Emotional Fulfillment (00:10:25) Craig contemplates the balance between material possessions and the importance of relationships. Living Without Distractions (00:12:00) Craig suggests leaving phones at home during family outings to foster better connections. The Impact of Technology on Relationships (00:12:25) Carm reflects on how technology affects family interactions and the need for personal discipline. Planning for Meaningful Experiences (00:13:14) Craig encourages planning meaningful experiences and spending time with loved ones. Business Continuity Discussion (00:15:42) Carm discusses the importance of planning for business continuity in case of unexpected events. Leadership and Team Discussions (00:16:49) Craig emphasizes the value of discussing business operations and leadership with team members. The importance of presence (00:17:04) Craig discusses the significance of being present and the impact of leadership on team culture. Reassessing leadership roles (00:17:41) Craig reflects on his need to be present and the realization that his team can thrive independently. Employee accountability (00:19:26) Discussion on implementing employee diaries to enhance accountability and track conversations. Introduction of 'Way We Do' software (00:20:11) Craig explains how this software helps manage SOPs and employee manuals effectively. The value of modifying processes (00:22:05) Emphasis on customizing borrowed ideas to fit your unique business culture for better results. Planning for unexpected events (00:23:05) Carm shares insights on having contingency plans, referencing a previous episode about preparedness. Updating legal documents (00:24:40) Craig talks about the importance of updating wills and trusts to ensure business continuity. Collaboration with professionals (00:25:27) Advice on involving various professionals to create a comprehensive support system for business planning. The importance of perspective (00:26:36) Craig shares personal insights on enjoying life and not feeling the need to prove oneself. Encouraging accountability (00:27:36) Carm suggests involving close individuals to hold each other accountable for life planning decisions. Impact on employees' lives (00:29:05) Craig reflects on how he can positively influence his employees' futures through thoughtful planning. Final thoughts on preparedness (00:30:04) Carm and Craig conclude with reflections on the need for proactive planning and emotional resilience.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By carmcapriotto
A lifelong student of history - this episode began as a serious topic of interest for Craig - and evolved into multiple conversations with a special guest.
For our listeners, we took our time with this episode and it was reviewed with careful consideration due to the significance of the subject.
On June 6, 2024 - many of us in the free world paused to recognize a significant anniversary. The 80th anniversary of D-Day.
D-Day, also known as Operation Overlord, was the allied invasion of Normandy to liberate Europe from Nazi tyranny.
There have been other milestone anniversaries of D-Day, but this year came at a very challenging time in the world and hits very differently that previous years for other reasons.
The conversation begins around why that is.
One term that was raised in one of the many articles written on the topic - was that we are losing our ‘tangible interpreters’ of the event.
The people who were there in 1944, the people that many of us knew or were even raised by, sadly, will not be with us much longer. The knowledge of these major events now passes to those of us fortunate to know those who lived it and to take care in how we communicate these events to new generations who soon will never have the chance to meet a veteran of WWII.
To help with this topic - Craig knew the perfect guest, Evan Wisner.
When sharing an anniversary article with Evan, that article highlighted the Army Rangers DDAY operation on Point Du Huc, a conversation followed that we decided to take to the recording studio.
Craig came to know Evan and appreciates his unique experiences and expertise as they are both members of Grand Rapids Toastmasters Club#404 - joining the club around the same time in 2019. This means - Craig gets to hear a lot of great speeches from Evan. Since Evan is both an EQ expert as well as a veteran of the war on terror who served alongside Army Rangers, you can be certain he brings a unique perspective to this conversation that makes it very much worth listening to.
We ask listeners to take into consideration that this was a discussion focused on one major operation of a larger campaign of a greater war, and that all history, especially discussion around war, is limited, and does not tell every story, and often needs context for understanding.
Thank You To Our Partners:
The Institute at We Are The Institute. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro”
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
Contact Information
Craig O'Neill Email: HERE
The Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
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