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What's Your Most Effective Form of Advertising?

Joe Marconi
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tomkatv10 Apprentice

tomkatv10

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First, it begins with branding. I had my logo professionally designed as a unisex logo. It appeals to both men and women. The way we did it was to make the car have curves and although the logo is predominantly black and silver, a touch of blue was splattered in it to soften it.

Then it was about splattering it all over the community. We are on the carts at the local supermarket. We are in the church bulletins. We advertise on the local high school sports channel. Our banner is at most of the major sports fields and we advertise in various elementary school parent promos.

No postcards or mailers, no coupons, no gimmicks. We made ourselves part of the community and the community has responded in kind. I couldn’t take anymore work from coupons if I tried. And a side note, we are surrounded by dealerships, big franchises, and other independents. Giving back to your community will be your best advertising in my opinion. 

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weighit Enthusiast

weighit

Posted
Posted

The local auto mechanical repair shop I use now advertises on the local am & fm radio program. He rarely talks about his shop himself, but he does have his customers that are other business owners talk about who they are and why they found and use this shop. They say they are looking for quality, fair pricing and on time repairs, and hearing the actual owners talk about why this shop got theior business is a two fold winner. They both get positive review advertising and since this is not that big a community, between the 4 actual cities maybe 120,000 people chances are you either have been to the person talking or have heard about them.. This little shop is very busy and I have found the same positive response to the shop owner when we go in for service. He told me his thoughts were to let the happy folks tell others why they found him, not him telling you.  Seems to work well here.  

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