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How Changing Location, Changed My Life

Transmission Repair
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bantar Community Regular

bantar

Posted
Posted
4 hours ago, Transmission Repair said:

"Expensive rent is the cheapest advertising you can buy." 

While I mostly agree with this and have such a location, I find myself doubting it at times.   I'm next to a very busy Walgreen's location.  Their customers drive thru my firelane to get to them.   I've had people, who frequent that location, come in and say that I've been going here for years, and I've just now noticed you!     This frustrates me, because why wouldn't they notice MY building?  I notice MY building.    Shouldn't they?

However, when I'm driving, I don't pay attention to the things in-between my house and work.   I'm on a mission to go somewhere and looking at the scenery just slows me down.   

In spite of this, it does help. 

However, I do believe that the Auto Repair business is largely a trust/destination business.  People will drive far to reach a place that they WANT TO VISIT.  My Quick Lube is a Convenience Business.   Limited people will drive past others businesses to reach us, but most are happy that we are close.  (This is another thing that drives me crazy.  Close is your reason for choosing us?  I'd rather it be because we are doing great work and they like us).   Wrapping this up, if you don't have a great location, all of your focus is on your reputation.   It will drive traffic too.

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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