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Jimmy LeaKuKui Evangelist. Listen to Jimmy's previous episodes HERE

Key Talking Points

  • Social media time suck- have a purpose and a time period for social media
  • Why Google gives you more creditability for having a variety of Star Reviews. We are human and we make mistakes.  Own it and move on. The ideal rating for a shop is 4.5- 4.9/5.0. Don’t incentivize reviews with customers, Google will pull those reviews. 70% of all searches are through Google
  • Why a shop must not Gate the responses. There is software available in the industry that will allow you to give a Google Link if it is to be a 4 or 5-star review and a form for upset customers.  Allowing you the opportunity to correct errors behind the scenes rather than being open with all reviews. Gating will only hurt the Shop. Google has no ability to go after the company that is making the software only to remove the reviews that have been placed on their platform
  • Why a shop needs to respond to all reviews both positive and negative. Negative Reviews: Acknowledge the response, State that you do not know who they are, and offer to make things right. give a phone number to take the conversation offline.
  • Why “Key Words” are important to Google, your website, and your SEO. There are 2 methods for accomplishing this: The client leaves keywords in their review. The top response contains the keywords in their reply if not already left by the client.
  • The 3 phases of removing a Google Review. Each Phase has a 50/50 chance of getting the review removed. Report the review as inappropriate and have 2-3 friends do the same. After waiting the 3-day waiting period, report it to the Google Business Profile Forum. Support.Google.com, give just enough information to get a case number and then give all the details to the human. Report the profile of the review.

 

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Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

 
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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      How To Get In Touch
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      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio


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