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Jimmy LeaKuKui Evangelist. Listen to Jimmy's previous episodes HERE

Key Talking Points

  • Social media time suck- have a purpose and a time period for social media
  • Why Google gives you more creditability for having a variety of Star Reviews. We are human and we make mistakes.  Own it and move on. The ideal rating for a shop is 4.5- 4.9/5.0. Don’t incentivize reviews with customers, Google will pull those reviews. 70% of all searches are through Google
  • Why a shop must not Gate the responses. There is software available in the industry that will allow you to give a Google Link if it is to be a 4 or 5-star review and a form for upset customers.  Allowing you the opportunity to correct errors behind the scenes rather than being open with all reviews. Gating will only hurt the Shop. Google has no ability to go after the company that is making the software only to remove the reviews that have been placed on their platform
  • Why a shop needs to respond to all reviews both positive and negative. Negative Reviews: Acknowledge the response, State that you do not know who they are, and offer to make things right. give a phone number to take the conversation offline.
  • Why “Key Words” are important to Google, your website, and your SEO. There are 2 methods for accomplishing this: The client leaves keywords in their review. The top response contains the keywords in their reply if not already left by the client.
  • The 3 phases of removing a Google Review. Each Phase has a 50/50 chance of getting the review removed. Report the review as inappropriate and have 2-3 friends do the same. After waiting the 3-day waiting period, report it to the Google Business Profile Forum. Support.Google.com, give just enough information to get a case number and then give all the details to the human. Report the profile of the review.

 

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Important Books

Check out today's partner:

Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

 
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