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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
My Facebook Ads are showing to people way outside of my service area (not set up right) My social media doesn’t seem to be providing a return on investment (Junk smm) I never see my Google Ads when I search for my business (low budget) I don’t show up in the Map Pack when I search for auto repair near me, and I’m searching while I’m in my business (connected to wifi) My website is too slow (pictures too big or cheap hosting) My website doesn’t come up when people search for mechanic near me (stock content) I get lots of leads but they don’t turn into customers (Your SA sucks) My marketing looks like every other shop’s marketing (are you talking to your marketers?) The shop is slow. It’s time to turn our marketing back on. (never stop marketing)
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By alfredauto
Well the other day I had a guy come in with a printout from autozone in hand, wants me to put in his alternator. "We don't install customer's parts, please let us diagnose..." blah blah you know the normal routine. So anyway the guy was in a bind, not going to make it another 100yards, pleads with me so we (against our good judgement) put in the $99 AZ alternator which was the correct frame type but the wrong amperage for the vehicle. No money to do it right, no dollars for diag, help a guy out, just try it, come on man I'm dying here story. "Understand, there is absolutely no warranty" Yes, sir, I'm grateful your helping me. All done and it's still not charging (their homemade wiring issues if I was to guess.), the belt and tensioner were cooked, battery is no good, the guy has zero money for any additional parts or labor. "Leave the vehicle until we can fix it please" NOPE! His wife got involved and now I'm a scam artist now on every review site there is. She was screaming at me on the phone until I had to hang up.
The moral of this story is if a customer won't let you do your job properly, let them be mad and go somewhere else. Rip the band-aid off fast. I hate to be that guy that says no I can't help you but sometimes it's mandatory.
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By Jay Huh
Got my own branded flashlight, ordered 500 of them from Alibaba.com - talked to a bunch of suppliers and bought 500 for a good deal.
I got my own branded long double box end wrenches as well being manufactured right now. Also ordered magnetic phone holders (1000 of them) and 200 OBDII wifi code readers. Spent about $10k, trying to get my name out there and earn some extra money on the side.
http://www.ebay.com/itm/Carmedix-Super-Bright-Rechargeable-LED-Water-Resistant-Flashlight-for-Mechanics-/272713331814?epid=16002924438&hash=item3f7efb3466:g:JzIAAOSwrfVZPg0r
https://www.amazon.com/Carmedix-Rechargeable-Resistant-Flashlight-Mechanics/dp/B072MPMQ5P/ref=sr_1_1?ie=UTF8&qid=1501210798&sr=8-1&keywords=carmedix
I am new to listing products and advertising, what do you guys think? I took all the pictures myself.
Thinking about giving away the magnetic phone holders with oil changes. Has a nice big logo on it and customers will see it when phone is removed.
I like the idea of arming my loyal customers with code readers. I know it's controversial but for my loyal customers, it'll be good. When making a appointment, they can tell me the code in which I can tell them it's a emergency or schedule them my next available. I will also know if I need to schedule for a smoke test or diagnosing a misfire.
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By JustTheBest
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By mspecperformance
For those of you guys whom use a outside book keeper that is not you, your wife, your mom etc what do you pay? How often do they do your books? What qualifications did you look for? Did you set up how you want everything accounted or did you rely on them to choose their methods.
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