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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Ready to kick off the year with a marketing plan that keeps your bays full? Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you’ll learn how to make your marketing engaging and impactful.
Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year. Whether it’s winter car care, “new year, new car” resolutions, or creative customer appreciation ideas, this episode is packed with ways to turn small efforts into big wins.
Don’t let January sneak up on you—start planning now!
Tune in to get the tools you need to make 2024 your best marketing year yet.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
How To Get In Touch With the Guest
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Part 2 of the "Unstoppable" series, the episode focuses on "Mastering Your Finances." Maryann Croce emphasizes the importance of understanding financial statements, calculating profit margins, and managing cash flow. She shares practical advice on building financial reserves and separating personal and business finances. The conversation aims to empower shop owners with financial literacy, enabling them to make informed decisions and ensure business sustainability. Maryann, Small Biz Vantage. Maryann’s previous episodes HERE. Show Notes Watch Full Video Episode Unstoppable Framework for Auto Shop Owners Part 1: Core Values and Vision [RR 997]: https://remarkableresults.biz/remarkable-results-radio-podcast/e997/ Here is the link to the worksheet for Episode 2: Mastering Your Finances https://bit.ly/3BBCOnb Mastering Your Finances (00:01:19) Understanding Financials (00:02:10) Importance of Healthy Profits (00:03:24) Mastering Financial Dashboard (00:05:04) Calculating Profit Margins (00:07:02) Industry Benchmarking (00:09:11) Understanding True Profit (00:10:08) Cash Flow Management (00:12:42) Personal Story on Cash Flow (00:13:49) Invoicing Best Practices (00:17:51) Emotional Aspects of Money (00:19:45) Cash Flow Management (00:20:02) Expense Control Strategies (00:21:06) Personal vs. Business Accounts (00:22:16) Normalizing Profit and Loss Statements (00:22:18) Building Financial Reserves (00:24:21) Cash Reserve Calculation (00:25:36) Strategic Decision-Making (00:26:28) Financial Literacy Development (00:28:45) Learning Financial Concepts (00:30:09) Building Cash Flow Confidence (00:31:20) Encouragement to Seek Help (00:32:21)
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, Auto-Fix Auto Shop Coaching, and Today's Class Recorded at the 2024 ASTA Expo, Dewain DeGarmo from Black's Tire & Auto Service and David Boyes from Today's Class discuss the evolving landscape of training and education in the automotive repair industry. Dewain, overseeing training across 60 stores, shares the challenges of managing a large team while introducing innovative strategies to improve knowledge retention and performance. He also talks about his role as a "puzzle master," tackling complex technical problems and spearheading training programs, including a creative prize system to motivate teams. The discussion highlights how technology is driving improvements in training within the industry. Dewain DeGarmo from Black's Tire & Auto Service David Boyes, President of ‘Today’s Class” An online learning organization that has been supporting the automotive industry for more than 20 years. David’s previous episodes HERE Show Notes Watch Full Video Episode ASTA EXPO: https://astaexpo.com/ Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Managing a Large Team (00:02:37) Challenges of Change (00:03:28) Joy in Team Development (00:04:14) Dwayne's Journey in the Industry (00:04:31) Becoming the Puzzle Master (00:06:05) Training Evolution (00:08:14) Competitive Training Environment (00:09:29) Unique Prizes in Training (00:11:05) Wrestling Belt as a Prize (00:11:21) Measuring Team Performance (00:12:05) Daily Training Consistency (00:14:06) Dashboard Insights (00:15:10) Building a Training Portal (00:16:02) Aggregating Training Resources (00:16:48) Challenges of Local Training Attendance (00:19:12) Balancing Work and Training (00:20:23) TPMS Training Insights (00:21:06) Generational Work Ethic Discussion (00:22:05) Microlearning for Team Training (00:22:21) Identifying Training Gaps (00:23:01) Investment in Training (00:24:25) Balancing Training Opportunities (00:26:15) Cultural Integration of Training (00:29:00) Importance of Communication Tools (00:32:45) Team Engagement Challenges (00:35:01) Culture of Continuous Learning (00:35:08) Incremental Improvement (00:36:14) Personal Ownership of Knowledge (00:36:29) User Motivation for Training (00:36:47) Boosting Training Scores (00:37:11) Conferences and Learning Retention (00:37:35) Custom Training Requests (00:39:58)
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Scott Brown shares his profound journey through significant health challenges, specifically his battle with bladder cancer. Scott reflects on the lessons learned from his experiences, emphasizing the importance of living in the moment and preparing for the future. He discusses the emotional impact on his family, the illusion of control, and the necessity of succession planning. Scott’s story is a powerful reminder of life's unpredictability and the need to cherish each day, encouraging listeners to take proactive steps in their personal and professional lives. Scott Brown, Cardinal Plaza Shell, Springfield, VA. Scott’s previous episodes HERE Show Notes Watch Full Video Episode The Illusion of Control (00:03:25) The Diagnosis Revelation (00:04:21) Assessing Succession Plans (00:06:52) Health Challenges and Recovery (00:07:41) Living One Day at a Time (00:08:25) The Impact on Loved Ones (00:10:56) Long-Term Family Planning (00:12:10) The Copper Beech Tree Metaphor (00:14:05) The Importance of Values and Legacy (00:16:07) Succession Planning in Business (00:20:36) Competitive Advantage Discussion (00:22:28) Emotional Impact of Health Challenges (00:26:24) Busyness as an Idol (00:28:39)
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network This 'Unstoppable Framework' is designed to help auto shop owners enhance their business operations and achieve a better work-life balance. Maryann Croce emphasizes the importance of defining core values and vision, which serve as guiding principles and a roadmap for the business. The discussion highlights how these foundational elements foster consistency, build trust with customers, and create a positive team culture. Maryann, Small Biz Vantage. Maryann’s previous episodes HERE. Show Notes Watch Full Video Episode Worksheet for Episode 1 Core Values and Vision https://bit.ly/47KwENK Overview of the Unstoppable Framework (00:00:20) Core Values and Vision (00:01:06) Three-Day Weekend System (00:02:20) Defining Core Values (00:04:42) The Importance of Consistency (00:08:36) Team Culture and Trust (00:09:51) Vision as Direction (00:15:50) Legacy and Reputation (00:16:46) Vision's Impact on Growth (00:20:16) The Why Behind Actions (00:24:24) Customizing Success (00:25:38) Support and Resources (00:26:24)
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio
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