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George Zeeks, Director of Member Services, ATI

Key Talking Points

  • Most shop owners want a manager that will take over everything- how do you groom/grow/mentor that person? What are the traits needed? You can’t buy your freedom, you have to grow it.
  • Potato metaphor- 1 potato can be anything if you know what to do
  • Manage instead of mentoring- “owners love the thought of the manager.” You can’t hire the perfect manager. Your business model can be completely different than what they are used to.
  • Retail Manager (providing the experience for the customers, is the shop clean? Is the coffee ready? High level of attention to detail, the brand of the business), Sales Manager (responsible for sales, scheduling, comebacks, managing the flow during the day), Production Manager (understand capacities of employees and continue to grow them, the chess master, tracking hours and avoid “donkey day/donkey hour”)
  • PPP loan during COVID- upgrade the business
  • The money is made at the edge of chaos- where is the line before chaos?
  • You get paid off of what you get done not the sale
  • Donkey day on Wednesdays- what do you need to do to finish the week before they “donkey down” and lose motivation.

 

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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever.

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This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carmARN-Logo-Wide-Blue-600px.png

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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