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Andy Bizub, Midwest Performance Cars in Chicago is also a native of Chicago. His first career was 25 years as a commodity trader. He entered the professional auto industry in 2014 by acquiring a failing shop in downtown Chicago that he was a customer of and started a turnaround. Andy now has two locations. He bought his first car at age 19, a 1972 Triumph Spitfire, which was the start of his gas, oil, and automobile obsession.

Listen to Andy’s previous episodes HERE.

Joe Jerkins, Owner Westside Auto Pro, Clive, IA. Joe has been in the Automotive Industry since 2007 when he joined a tire and mechanical repair chain store after spending multiple years in grocery store management.  He did not know anything about the industry and had no mechanical background but had a passion for helping people and sales.  After having spent some time there, he joined a dealership as a Service Advisor and quickly rose to the number 1 advisor based on sales at his dealership.  An opportunity as a Service Manager arose at a local repair facility and Joe decided it was time to get back into management as he was getting his legs under him in the automotive world.  After his second child was born, Joe sought an opportunity at his hometown dealership to run the Fixed Operations including Service, Body and helping oversee Parts.  In 2013, after realizing that there was a lot of “wrong” in this industry, generally speaking, he decided it was time for one last try with a shop he knew nothing about called Westside Auto Pros.  Joe was hired as the Service Manager and after a couple of years his title changed to General Manager.  In 2018, Ron Haugen, the owner at the time, and Joe decided to accelerate their 5 year plan of purchase and by October 1st of that year, Joe was the brand new owner of the already successful Westside Auto Pros.  Westside Auto Pros continues to grow its repair shop as well as its towing and roadside assistance department.

Patrick Ryan, Technician, Eagle Automotive, Columbine Hills, CO, 4 Locations

Key Talking Points

  • What is important to dealership technicians transitioning to independent- make it apparent the technician matters in your business. If they quit at the dealership it wouldn’t be noticed. They were “just a number.” Minimal and sometimes decreasing benefits.
  • Interviewing dealership tech- discuss your team culture and environment. Many techs bounce from dealership to dealership because they are still finding “their place.”Don’t view working at multiple places as negative necessarily. Show them a path for all ages of your technicians. Don’t have a “cookie-cutter” interview process for all your hires.
  • Career change- wanting to grow and be challenged, feel appreciated.
  • Millennials/Gen Z- raised with no gravity “everything is great.” Introduce gravity a little at a time. Be taught instead of blocked. Be guided.
  • The owner needs to be vulnerable- voice it to your team
  • Break down stereotypes of large dealerships
  • Technicians will check your social media prior to applying and read customer and employee reviews- promote your shop is a great place to work

 

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Check out today's partners:

Shop-Ware-Call-To-Action-Graphic-v3.png

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

Broadly-Sponsor-Graphic-for-Show-Page.png

Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few?

Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop.  Visit www.getbroadly.com/chat to learn more. Screenshot_340.png            

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Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Don’t let January sneak up on you—start planning now!
      Tune in to get the tools you need to make 2024 your best marketing year yet.
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops


      Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com


      Lagniappe (Books, Links, Other Podcasts, etc)


      How To Get In Touch With the Guest


      Show Notes with Timestamps


      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio
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      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/


      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind


      In this episode of The Weekly Blitz, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the increasingly prevalent issue of "ghosting" within the auto repair industry's hiring process. Ghosting, a term that describes the sudden cessation of communication by either job applicants or businesses without any prior explanation, has become a significant challenge for both parties involved.
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      The impact of ghosting is profound, affecting both job seekers and business owners. For job seekers, being ghosted by potential employers can lead to feelings of frustration, confusion, and a lack of closure, which can be demoralizing and impact their confidence in the job market. For business owners, ghosting by candidates can disrupt hiring timelines, lead to wasted resources, and create gaps in staffing that affect operations.
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      Employee Perspective on Ghosting (00:03:16)
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      Follow Through After Interviews (00:11:05)
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      Conclusion and Acknowledgments (00:12:03)
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      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
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      Lagniappe (Books, Links, Other Podcasts, etc)
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      https://youtu.be/u4ZoJKF_VuA?si=8yihKPEDRkFErdeN 
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      https://shopmarketingpros.com/walkers-hierarchy-of-marketing-needs/ - Walkers Hierachy of Marketing Needs (Blog)
      https://shopmarketingpros.com/ep-101-walkers-hierarchy-of-marketing-needs/ - Podcast Episode 101 
      https://shopmarketingpros.com/ep-084-failing-forward-in-marketing/ - Failing Forward in Marketing - Episode 84
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      How To Get In Touch
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      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
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