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Mark Guerrero has 27 years in the automotive industry, is President and part-owner of Affinity Automotive Services, established the business in 2007. He is currently on the USD 259 advisory board for automotive technology, and WSU Tech advisory board member, serves on MWACA mechanical committee. Mark is also the MWACA Wichita Chapter President, focused on keeping up with technology in the automotive industry and building future technicians.

Summer Guerrero,  Vice President and part-owner of Affinity Automotive Services over 25 years in Public Service and Customer service, Background in Fire Fighting and EMS Currently Vice President Executive Board Member of Midwest Auto Care Alliance,  serves on the MWACA communication, and MWACA magazine advisory board, is passionate about educating and helping others personally and professionally. 

Candice Beuttenmuller co-owns TJ’s Alignment and Repair in WaKeeney, KS with her husband, Jesse. Together they not only own but operate the full-service repair shop, with Candice on the front counter service writing, and Jesse in the bays turning wrenches. To make it truly a family affair, their 2 boys, Odin, 10, and Ezra, 5, help in the shop daily with keeping washer fluid jugs full, greeting customers, and starring on the business Facebook page in their Friday Funny videos. Candice’s family is originally from rural western Kansas where TJ’s Alignment and Repair is located. The Beuttenmuller’s purchased the existing shop in April 2017. While Jesse had the mechanical background for working on vehicles, Candice admits the most experience she had with vehicles before they purchased the shop, was checking her the oil in her own vehicle and changing a flat tire. Candice had experience in the service industry as a waitress but never dreamed that experience would transform into owning a repair shop.

Rick White, President and Lead Coach for 180BIZ, an auto repair shop training and business coaching company. He also owned and managed several successful automotive repair shops. Early in his career, Rick got his arm stuck under a vehicle while working underneath it. He managed to get out safely but it was a wake up call to him and for all of us as well. This is everyone’s concern. There are too many distractions like cell phones, tablets, lackadaisical attitude of it never happening, not focused on job at task, talking to tech next to them and a whole lot more. We need to follow lift maintenance schedules religiously and document every procedure in order to check work properly.

Rick White’s Previous Episodes HERE.

Key Talking Points

  • What is anxiety? It is a whole spectrum. Anxiousness can be positive, happy, and excited. Anxiety can have a negative outlook and be a chemical imbalance. Anxiety can be isolation which can lead to depression.   
  • Brain function- to keep you alive, conserve energy. Hardwired to look for threats. 
  • What causes it? A lot of it is self-induced. It’s a focus issue and something we create. Don’t fear stack, live in the present. Don’t let your needs affect your team. 
  • Everyone deals with anxiety every day, most don't call it anxiety- “being in the weeds.” 
  • Future tripping and catastrophizing- helps cope and squash the anxiety. 
  • Be aware of the mental and physical pains of your team- noticing and addressing immediately to help change their mindset instead of waiting and losing production. Open communication with the entire team. Be empathetic and intuitive. Everyone is an iceberg. Be a resource for your team.
  • Every time you say yes you are saying no to someone else- help and serve your customers in a healthy way. 
  • CIA- what can you do during an anxiety event. Control, influence, acceptance
  • Reach out for support- coach, network peers, and other people that are in similar situations to change your mindset. 
  • The Coffee Bean book- don’t let life change you, be the change. 
  • What are some things that can be done to dial it down- anxiety is an indicator to pay attention to. What’s real? What is fear stacked? Take emotion aside and align your expectations with reality. 
  • “Joy shared is magnified, a burden shared is halved.”

 

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This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

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Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few?

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Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/


      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delivers an inspiring message aimed at empowering auto repair shop owners to break through self-imposed barriers and unlock their full potential as effective business leaders. Throughout the discussion, he emphasizes the critical importance of cultivating a positive mindset, maintaining accountability, and taking bold, decisive actions to achieve one's dreams within the auto repair industry. Chris underscores the notion that the most significant obstacles shop owners face are often internal rather than external, suggesting that self-doubt and fear can hinder progress more than any market condition or competition.


      To combat these internal challenges, Chris advocates for the transformative power of coaching, which can provide fresh perspectives and a structured framework for accountability. He believes that having a coach can help shop owners see their businesses from a new angle, identify areas for improvement, and stay committed to their goals. This external support can be crucial in helping them navigate the complexities of running a successful auto repair shop.


      The episode is sponsored by Shop Marketing Pros, highlighting the essential role that tailored marketing strategies play in supporting the growth and success of auto repair shops. By leveraging targeted marketing efforts, shop owners can effectively reach their desired audience, enhance their brand visibility, and ultimately drive more business. The sponsorship underscores the synergy between effective coaching and strategic marketing, both of which are vital components in the journey toward achieving sustained success in the auto repair industry.
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      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio


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