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Fly with the Eagles- Joe Marconi

Joe Marconi

By Joe Marconi
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Gerald Martin Rookie

Gerald Martin

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I was there.  Joe was amazing, and so was the energy from the audience.  Kevin Vaught did a great job of co-presenting.  Joe, I hope our paths cross again soon!  -Gerald Martin

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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    • carmcapriotto
      It's OK to Dream Big (Stop Playing Small) [E125] - The Auto Repair Marketing Podcast
      By carmcapriotto
      Welcome to another episode of the Auto Repair Marketing Podcast! I'm your host, Brian Walker, and I’m excited to have my co-host, Kim, back with me after her recovery. Today, we’re diving into a topic that can change the game for your shop: Stop Playing Small.
      If you’re tired of feeling stuck or just getting by, this episode is for you. We'll be talking about the mindset shifts and practical steps needed to build a thriving, impactful business. It’s time to break free from the limits we place on ourselves and dream bigger.
      From overcoming the unique challenges of the auto repair industry to redefining what true success means, we’ll share real stories, honest advice, and strategies you can use to push your business to new heights. Plus, you’ll hear how the right mentors, clarity breaks, and a supportive community can make all the difference.
      Get ready to challenge yourself, take a fresh look at your goals, and start building a business that’s more than just getting by—it’s an empire. 
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      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit https://appfueled.com/ 
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://en.wikipedia.org/wiki/Start_with_Why  - Start with Why by Simon Sinek
      https://youtu.be/u4ZoJKF_VuA?si=8yihKPEDRkFErdeN 
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      https://shopmarketingpros.com/walkers-hierarchy-of-marketing-needs/ - Walkers Hierachy of Marketing Needs (Blog)
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      https://shopmarketingpros.com/ep-084-failing-forward-in-marketing/ - Failing Forward in Marketing - Episode 84
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      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
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      Instagram - @shopmarketingpros 
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      Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections                       Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
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      Thanks to our Partners, Shop Boss, and 360 Payments In this episode of For the Record, Maylan Newton tackles the pressing issue of the technician shortage in the automotive industry. Maylan emphasizes the importance of proactive involvement from shop owners and industry representatives in engaging with educational institutions and students. He highlights the need for better representation at vocational events and the necessity of running businesses that attract and retain skilled technicians. Maylan urges the industry to work together to create an inviting career path for the next generation. Maylan Newton, ESI- Educational Seminars Institute. Maylan’s previous Episodes HERE Show Notes
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