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Joe Marconi

By Joe Marconi
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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

  • Similar Topics

    • Joe Marconi
      Business Slowing Down? Before You Spend More Money On Advertising, do this...
      By Joe Marconi

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    • carmcapriotto
      It's OK to Dream Big (Stop Playing Small) [E125] - The Auto Repair Marketing Podcast
      By carmcapriotto
      Welcome to another episode of the Auto Repair Marketing Podcast! I'm your host, Brian Walker, and I’m excited to have my co-host, Kim, back with me after her recovery. Today, we’re diving into a topic that can change the game for your shop: Stop Playing Small.
      If you’re tired of feeling stuck or just getting by, this episode is for you. We'll be talking about the mindset shifts and practical steps needed to build a thriving, impactful business. It’s time to break free from the limits we place on ourselves and dream bigger.
      From overcoming the unique challenges of the auto repair industry to redefining what true success means, we’ll share real stories, honest advice, and strategies you can use to push your business to new heights. Plus, you’ll hear how the right mentors, clarity breaks, and a supportive community can make all the difference.
      Get ready to challenge yourself, take a fresh look at your goals, and start building a business that’s more than just getting by—it’s an empire. 
      Let’s jump in and stop playing small together!
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit https://appfueled.com/ 
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://en.wikipedia.org/wiki/Start_with_Why  - Start with Why by Simon Sinek
      https://youtu.be/u4ZoJKF_VuA?si=8yihKPEDRkFErdeN 
      https://shopmarketingpros.com/kim-and-brian-tell-their-story/  - Episode 2 : Kim and Brian Tell Their Story
      https://shopmarketingpros.com/walkers-hierarchy-of-marketing-needs/ - Walkers Hierachy of Marketing Needs (Blog)
      https://shopmarketingpros.com/ep-101-walkers-hierarchy-of-marketing-needs/ - Podcast Episode 101 
      https://shopmarketingpros.com/ep-084-failing-forward-in-marketing/ - Failing Forward in Marketing - Episode 84
      Show Notes with Timestamps
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
      Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      Shop Owners to the Rescue: Friends First, Competitors Second [THA 402]
      By carmcapriotto
      Recorded at the 2024 Automotive Aftermarket Retailers of Ontario (AARO) Business Management and Lindertech Training Tradeshow, join the discussion about the unparalleled camaraderie, local business support network, lifestyle changes, and management strategies shared among automotive business peers. These automotive industry leaders showcase the value of having a contingency plan and the impact of personal and professional transformations over the years. Mark Bergasse, Mark's Auto Service, Ontario Glen Colling, Eastside Auto Service, Ontario Carlo Sabucco, Sil’s Complete Auto Care Centre, Ontario, Carlo’s previous episodes HERE. Show Notes Watch Full Video Episode Automotive Aftermarket Retailers of Ontario (AARO): https://www.aaro.ca/ RR 341: Friends First-Competitors Second: https://remarkableresults.biz/remarkable-results-radio-podcast/e341/ Mark's Heart Attack Incident (00:02:29) The Impact of Local Networks (00:05:38) Competitive Yet Collaborative (00:06:49) Shared Customers and Support (00:09:10) Leadership and Team Dynamics (00:10:00) Changes After the Heart Attack (00:11:30) Mark's Recovery and Moving (00:16:49) Implementing Systems (00:19:07) Continuity Planning (00:20:10) Personal and Corporate Wills (00:21:02) Importance of Coaching (00:21:47) Marketing Passion (00:24:41) Team Acknowledgment Practices (00:26:11) Balancing Strengths and Weaknesses (00:29:59) Long-term Business Goals (00:30:50) The Family Business Legacy (00:31:53) Future Ownership Plans (00:32:19) Unique Relationships Among Shop Owners (00:32:43) Depth of Trust in Business (00:33:13) Importance of Personal Connections (00:34:41) Trust as a Foundation (00:35:54) Lifestyle Changes After Health Scare (00:36:59) Navigating Dietary Restrictions (00:37:38) Cooking Tips and Culinary Adventures (00:39:06)
      Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections                       Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      “Start Thinking About The Industry First, and You Second.” [FTR 102]
      By carmcapriotto
      Thanks to our Partners, Shop Boss, and 360 Payments In this episode of For the Record, Maylan Newton tackles the pressing issue of the technician shortage in the automotive industry. Maylan emphasizes the importance of proactive involvement from shop owners and industry representatives in engaging with educational institutions and students. He highlights the need for better representation at vocational events and the necessity of running businesses that attract and retain skilled technicians. Maylan urges the industry to work together to create an inviting career path for the next generation. Maylan Newton, ESI- Educational Seminars Institute. Maylan’s previous Episodes HERE Show Notes
      Hiring Challenges in the Industry (00:00:30) Maylan discusses the full-time nature of hiring and the industry's struggles to attract technicians. Skills USA Event Insights (00:01:02) Maylan shares his experience at a Skills USA event, highlighting the lack of automotive representation. Engaging Young People (00:02:19) He emphasizes the need for the automotive industry to inform youth about career paths available. Personal Outreach to Schools (00:03:24) Maylan recounts his efforts speaking at high schools to promote automotive careers. Importance of Industry Visibility (00:05:25) Maylan urges industry members to actively engage with schools and promote career opportunities. Attracting and Retaining Technicians (00:06:17) He stresses the need for fair treatment and compensation for new technicians entering the field. Talent Acquisition Efforts (00:08:01) Maylan highlights the proactive approach of other industries in recruiting young talent. Call to Action for Shop Owners (00:09:38) He challenges shop owners to commit to engaging with local schools and vocational programs. Quotes for Inspiration (00:10:35) Mahlon shares motivational quotes to encourage industry involvement and improvement.
      Thanks to our Partners, Shop Boss and 360 Payments Shop Boss – Shop Management Software built by shop owners for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.              
      Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      If You Had 364 Days Left to Live: What Would You Do Differently? [RR 986]
      By carmcapriotto
      Thanks to our Partner, NAPA Auto Care Craig Noel recounts his near-death experience from multiple blood clots in his lungs and how it profoundly affected his perspective on life, family, and business. This life-altering event led Craig to reevaluate his priorities, emphasizing the importance of relationships and intentional living. Craig shares how his absence from work revealed the strength of his team and the culture he built. The discussion covers overcoming the "I can't" mentality, establishing accountability, and planning for unforeseen circumstances. Craig's story inspires listeners to cherish relationships, embrace change, and focus on what truly matters in life. Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s previous episodes HERE Show Notes
      Craig's Near-Death Experience (00:01:13) Craig shares his story of a near-death experience caused by multiple blood clots in his lungs. Understanding the Health Crisis (00:02:12) Craig explains his symptoms leading to hospitalization and the discovery of the blood clots. Reflection on Life Changes (00:05:34) Craig reflects on how his near-death experience shifted his perspective on relationships and life priorities. The Importance of Relationships (00:07:17) Craig emphasizes the need to value relationships and communicate feelings intentionally. Reconnecting with Old Friends (00:08:29) Carm shares a personal story about reconnecting with an old friend, highlighting the importance of maintaining connections. Intentional Communication (00:09:41) Craig discusses the impact of intentionally reaching out to influential people in one's life. Material vs. Emotional Fulfillment (00:10:25) Craig contemplates the balance between material possessions and the importance of relationships. Living Without Distractions (00:12:00) Craig suggests leaving phones at home during family outings to foster better connections. The Impact of Technology on Relationships (00:12:25) Carm reflects on how technology affects family interactions and the need for personal discipline. Planning for Meaningful Experiences (00:13:14) Craig encourages planning meaningful experiences and spending time with loved ones. Business Continuity Discussion (00:15:42) Carm discusses the importance of planning for business continuity in case of unexpected events. Leadership and Team Discussions (00:16:49) Craig emphasizes the value of discussing business operations and leadership with team members. The importance of presence (00:17:04) Craig discusses the significance of being present and the impact of leadership on team culture. Reassessing leadership roles (00:17:41) Craig reflects on his need to be present and the realization that his team can thrive independently. Employee accountability (00:19:26) Discussion on implementing employee diaries to enhance accountability and track conversations. Introduction of 'Way We Do' software (00:20:11) Craig explains how this software helps manage SOPs and employee manuals effectively. The value of modifying processes (00:22:05) Emphasis on customizing borrowed ideas to fit your unique business culture for better results. Planning for unexpected events (00:23:05) Carm shares insights on having contingency plans, referencing a previous episode about preparedness. Updating legal documents (00:24:40) Craig talks about the importance of updating wills and trusts to ensure business continuity. Collaboration with professionals (00:25:27) Advice on involving various professionals to create a comprehensive support system for business planning. The importance of perspective (00:26:36) Craig shares personal insights on enjoying life and not feeling the need to prove oneself. Encouraging accountability (00:27:36) Carm suggests involving close individuals to hold each other accountable for life planning decisions. Impact on employees' lives (00:29:05) Craig reflects on how he can positively influence his employees' futures through thoughtful planning. Final thoughts on preparedness (00:30:04) Carm and Craig conclude with reflections on the need for proactive planning and emotional resilience.
      Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections        
      Click to go to the Podcast on Remarkable Results Radio


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