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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Do you recall episode 49, about the Automotive Industry Benchmark Report? Well, its release is fast approaching! Today, Hunt goes deeper into the origins of the report, the questions posed, and a sneak peek at some (surprising) discoveries.
Nuanced relationships, direct or inverse, between different variables and metrics in the automotive industry.
Linking Labor Rate and Profit: One key highlight from the report is the insight on the Overall labor rate and its correlation with profit. Were there notable differences between different locations?
Sales vs. Profit Growth: We also explored a vital question: Is there a direct link between escalating sales and an increase in profit as a percentage of sales? Our findings might surprise you.
Thanks to our partners, NAPA TRACS and Promotive
Visit NAPATRACS.com and GoPromotive.com
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book: Download Here
Aftermarket Radio Network
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Auto Repair Marketing Podcast features Scott Pelava, founder of the Auto Shop Owners Group (ASOG), who shares his story of how he started the group to help shop owners connect and share their experiences. Scott talks about the challenges he faced when he first started ASOG and how the group quickly grew to almost 7,000 members. He also shares a powerful story about how ASOG saved a shop owner's life. The episode highlights the importance of community and collaboration in the auto repair industry and the impact that ASOG has had on shop owners and their communities.
Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.
Scott's Story and the Founding of ASOG (00:00:53 - 00:07:21) Scott shares his story of starting his own auto shop and struggling to make money. He then talks about how he founded the Auto Shop Owners Group (ASOG) after seeking help from other technicians on Facebook. Creating ASOG (00:08:25) Scott shares how he founded ASOG to connect shop owners and help them with technical aspects of business ownership. Managing ASOG (00:11:56) Scott talks about how he has managed to keep up with the changes in managing a Facebook group with the help of his team of moderators. Raising Professionalism (00:14:13) The group aims to raise the professionalism of the industry by maintaining a level of decorum and changing the industry for professionals. ASOG saves a life (00:16:23) Scott shares a story of how ASOG saved a member's life who was about to commit suicide. Impact of small businesses (00:20:26) Brian and Kim discuss the impact of small businesses on families, employees, and the community. ASOG scholarships (00:24:04) Scott talks about how ASOG started sending shop owners to training events and offering scholarships. Pre-registration (00:24:47) Scott talks about how they started doing pre-registration for their events to avoid leaving people foot in the bill for anticipated amounts. Scholarship for a shop owner in need (00:25:34) Scott talks about how they used the extra money from their event to create a scholarship for a shop owner in need, the Bunard family. ASOG Mastermind (00:29:13) Scott talks about how the ASOG Mastermind started as a group of people who wanted to do a mastermind, and how it evolved into a mentoring type thing with a leadership team made up of experienced shop owners. Feeling Defeated (00:32:52) Scott and Brian discuss their experience in a coaching group and how they felt defeated when they saw other agencies working with big companies like Coca-Cola and Walmart. Learning to Run a Business (00:34:06) Brian talks about how he learned to run his business like a business and the importance of coaching and relationships with other business owners. ASOG and Scholarship Program (00:37:11) Scott talks about how to get involved with ASOG through their Facebook page and website, as well as their scholarship program and upcoming dinner event.
Resources
Website - asog.site FB group - https://www.facebook.com/groups/AutoShopOwnersGroup/ FB group - https://www.facebook.com/groups/StartinganAutoRepairShop/
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Danielle (wife) has been sick Missing Vision KC Medical System Disappointments Network Can = Safety Net Medical Industry Can Learn from Us Cherish/Appreciate Time
The show is sponsored by NAPA Auto Care napaautocare.com
NAPA Benefits Center: napabenefitscenter.com
NAPA Member Site: member.napaautocare.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Transforming your business doesn't happen overnight, but it starts with committing to one small change. Recorded live at the 2023 Institute Summit, Anthony Bodine shares his remarkable journey of trusting his coach and how it changed his business.
Anthony Bodine, Protech Automotive Solutions, Johnston, RI.
Show Notes
You must understand your numbers. Grew ARO from $287 to $800 with the help of coaching. You need somebody to hold you accountable. Trust the process and trust that what's the worst that can happen? Commit to making small changes. A big pivot in the business is getting a coach to change the things that hold your business back from making a profit. Understanding KPI’s Big change in business- went from having waiting appointments to no waiting appointments. Closed Saturday’s Have a success plan Paying a premium for exceptional customer service- to feel important, to feel like your business matters. From a customer standpoint, what can they expect from our shop, and what should they expect? Trust your employees; they have the brains, knowledge, ability, and moral compass to do the right thing. One of the most memorable things is when you take a situation where you've let somebody down and completely turn that around. Don’t compare yourself to other shops; compare yourself with where you were yesterday and last year.
Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Check out today's partners:
Click to go to the Podcast on Remarkable Results Radio
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