Chris Cotton from Auto Fix – Auto Shop Coaching and Tiffany Scherado from Lifetime Transmissions [AW061]
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
This episode of Business by the Numbers is Part 3 (and the final part) of the 2024 benchmark series! What separates the most profitable auto repair shops from those struggling to turn a profit? Today, he's tackling that question using financial data and real-world insights from hundreds of shops across the industry. What you'll take away from this episode:
Understand what the top 10% of shops are doing right – and what the bottom 10% are doing wrong. Why labor productivity is actually the most important predictor of profitability. Why do understaffed shops often outperform overstaffed ones? How profitability peaks as a shop grows and optimizes, but also how maintaining that peak can be unsustainable. The ongoing debate on flat rate vs. hourly pay for technicians and service advisors, and how it impacts shop performance. Download the Benchmark Report for yourself and follow along! https://info.paarmelis.com/2024-automotive-industry-benchmark-report
Thanks to our partner, NAPA TRACS
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
Thanks to our partner, Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Download a Copy of My Books Here:
Wrenches to Write-Offs Your Perfect Shop
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Matt Fanslow explores the parallels between women's basketball and the automotive repair industry. Highlighting Caitlin Clark's exceptional impact on women's sports, Matt discusses how her achievements should be celebrated rather than downplayed. He critiques the tendency of some WNBA players to undermine Clark's success, likening it to the automotive industry's habit of disparaging competitors. Matt argues that fostering a supportive and collaborative environment, rather than one of criticism, can lead to growth and success in both fields.
Show Notes
Out of Nowhere - Pistol Pete Marravich - Matt Fanslow Diagnosing the Aftermarket A to Z [E010]: https://mattfanslow.captivate.fm/episode/010 The Sport of Auto Repair with Chris Jones [E134]: https://mattfanslow.captivate.fm/episode/134 Sports and Automotive Parallels (00:01:12) Caitlin Clark's Impact (00:01:36) Comparison of Basketball Eras (00:02:47) Surge in Women's Basketball Viewership (00:04:11) Caitlin Clark's Unique Playing Style (00:05:30) WNBA Attendance Records (00:06:44) WNBA's Financial Struggles (00:08:31) Marginalization of Caitlin Clark (00:10:10) Opportunities for Growth (00:11:34) Comparison to Automotive Industry Tactics (00:14:16) Downplaying Competitors (00:16:49). Harmful Practices in Sports and Automotive (00:18:11) Final Thoughts on Caitlin Clark and the WNBA (00:19:39) The importance of competition (00:20:59) Critique of disparagement (00:22:16) Learning from popularity (00:23:33) Long-term strategy concerns (00:24:59)
The Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events.
Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they’ve faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you’re a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action.
Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community! 🚗🎒
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Back to School Marketing Discussion in the FB group
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Transmission Repair
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of "The Weekly Blitz," Coach Chris Cotton discusses overcoming adversity, especially in the auto repair business. He emphasizes the importance of mindset, contrasting a fixed mindset with a growth mindset. Coach Chris offers practical tips for building resilience, such as shifting perspectives, controlling responses, leveraging support systems, cultivating adaptability, and practicing self-reflection. He shares personal experiences to illustrate how adversity can be a transformative experience. Sponsored by Shop Marketing Pros, the episode highlights the role of effective marketing in business success. Overall, it serves as a motivational guide for navigating and thriving through life's challenges.
Introduction to Adversity (00:00:04)
Coach Chris Cotton introduces the theme of overcoming adversity in personal and professional life.
Understanding Adversity (00:01:03)
Discussion on the inevitability of adversity and its various forms in life and business.
Mindset Matters (00:02:12)
Exploration of fixed vs. growth mindsets and their impact on handling challenges.
Building Resilience (00:03:30)
Key strategies for cultivating resilience during tough times and learning from adversity.
Shifting Perspectives (00:04:39)
Importance of viewing adversity as part of personal growth and embracing discomfort.
Control Your Response (00:05:51)
Emphasizing the need to focus on controllable aspects during adversities.
Leverage Support Systems (00:06:08)
Encouragement to seek help from mentors and loved ones when facing challenges.
Cultivating Adaptability (00:06:30)
The necessity of being flexible in thinking and actions to thrive through adversity.
Self-Reflection (00:07:08)
Encouraging regular self-reflection on lessons learned from past adversities.
Personal Experience (00:07:30)
Coach Chris shares his journey of transitioning from shop owner to coach amidst challenges.
Pressure and Growth (00:08:08)
Discussion on how adversity shapes character and fosters personal and professional growth.
Key Takeaways (00:08:30)
Practical advice on acknowledging, acting, embracing uncertainty, and reflecting on adversity.
Final Thoughts (00:09:10)
Encouragement to choose resilience and transformation in the face of life's challenges.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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