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Fernando Osorio- Attended automotive tech school in high school and attended Nashville Auto Diesel College followed by a scholarship program with BMW of North America. Started career at Braman BMW in West Palm Beach, FL. After several years as a service technician, Fernando was promoted to shop foreman, a position where he managed a team of 10 technicians and had the responsibility to communicate directly with regional engineers. After he parted ways with Braman BMW, he started Milestone Motors with his brother Jonathan.

Key talking points:

  • Journey to the World Cup and Fernando wanted to take 35 days off to attend the world cup and got denied, so quit his job as a BMW master technician
  • Jonathan was working with Dad at the time as a freelancer
  • After the world cup they decided to go into business together in late 2019- service BMW and mini coopersThe purpose of starting a business was to have financial freedom
  • Friend and mentor, Martin, from BMW dealership that had left and started own shop, had been an asset to both brothers in beginning- never saw them as competition, always willing to offer adviceInvited Fernando and Jonathan to SMART Group meeting- “revolutionary fountain of information”
  • First SMART Group meeting everyone shares their numbers- both brothers sat in awe
  • Fernando and Jonathan have a huge advantage- building the business right from the ground up with the help of the SMART group 
  • Kidney failure Jonathan became suddenly very sick and after testing was told both kidneys were failing at 29 years old during the beginning of the pandemic
  • Had surgery for dialysis- had to do 9 hours of dialysis every day for 5 weeks   
  • Fernando was matched to donate his kidney. Shop closed down in April 2020- began quarantining and received kidney transplant in May 14th
  • After 6 months of recovery, the shop reopened
  • Future goals and advice. Compete with European dealerships in the area and want 10 bay building 
  • Continue with education and join networking groups
  • Continue to delegate, scale, have systems in place, and earn financial freedom

 

  • Thanks to Fernando and Jonathan Osorio for their contribution to the aftermarket’s premier podcast.
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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

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This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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