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Richard Falco Jr. is an instructor for Carquest Technical Institute (CTI). He is an ASE Master Technician L1 with over 25 years in the auto repair industry. His technical experience includes Domestic, Asian, and European vehicles both at the dealership level and as a successful shop owner. He has instructed technicians and college students in all aspects of automotive repair and currently takes care of our customers, for CTI, throughout the southeastern U.S.

 

Keith Perkins has been in the industry about 13 years, serving in various capacities, including; machine shop experience as a cylinder head machinist, cylinder block machinist, lead engine assembler, and engine performance tuner. Outside of the Machine shop, he has been a diagnostician at independent shops, contract trainer for independent shops and parts suppliers, a General Manager of a parts store and he has supported over 200 shops as a Nissan/Infiniti technical information specialist.

Keith is a member of the Trained By Techs group and currently serves as diagnostician, programming and security specialist for Christian Brothers Automotive, he also operates a diagnostic, programming and security training company (L1 Automotive Diagnostics and Programming). Keith holds 14 ASE certifications, and also serves as a “Subject Matter Expert” for the ASE A1 test. Keith has a passion for supporting professionalism in our industry, as part of that he pushes young and seasoned techs to get ASE certified. Keith says out of all his certifications and accomplishments he is most proud of his “Value of Life Award” he received for successful life-saving efforts on a civilian while in the line of duty during his hiatus from the automotive industry with the Colorado Department of Corrections.

 

Tomi Oliva is the owner and operator of San Jose Automotive Center in Chicago, IL. He grew up working in the family business. The primary business back then was tire related, but they did venture into some general repair.

This is when Tomi realized what he was going to be when he grew up. For Tomi, the tire side of the business was a chore but once he got a taste for the repair and technical side of the automotive service business, he knew his professional direction. Tomi was hooked. So much so that he went against his father’s wishes and attended UTI Glendale Heights where he graduated in 2004. After graduating, he worked for a Nissan Dealer for a while before returning to Chicago to take over his Father’s Tire Business.

If you guessed that Tomi would probably convert the tire shop into a full general repair business, then you guessed right. San Jose Automotive Center is now an automotive general service business and has been since 2015.

About two years ago, Tomi started attended technical training and meeting others that shared his same passion for diagnostics. The relationships that Tomi developed from these courses and training events have opened doors to some awesome opportunities. To say that Tomi is satisfied with his career choice and industry involvement would be an understatement, but he’s just getting started.

 

Mario Rojas picked up a wrench for the first time 10 years ago, after watching someone do a brake job. He landed a job at the local repair shop a couple of years later after doing brakes, belts, hoses, and suspension work out in the street. That shop sent him to a small electrical theory class and he became fascinated with it. He studied every magazine, every YouTube video he could get his hands on and one by one took and passed his ASE tests. Once he received his L1 certification, he was fortunate enough to find a reputable shop. They allowed him to create a YouTube channel. His goal is to share with and motivate techs of all ages but to especially motivate the younger techs in the industry. He hopes to share as much knowledge as possible in the same fashion that he was fortunate enough to acquire it.

Key Talking Points:

  • We need to stop the loss of our talent and engage the technicians of the industry through building a strong network.
  • Many technicians don’t know about another level that they can aspire to.
  • Many don’t know that being a lead diagnostician can be profitable.
  • Techs do side work because they are not being compensated properly.
  • Trained By Techs is working tirelessly to reach technicians that have not been to training.
  • They have an open mike weekly on the zoom meeting platform.
  • As a technician who works for a shop that does not pay for training, you will have to pay for your training. Come back to the shop and share and show the owner the value you’ve received and that all in the shop can benefit and will be split your next training investment with you?
  • Do our shop owners really know what is going on in training classes?
  • Every technician class should also be attended by shop owners and service advisers.  
  • There is a need to create a manifesto for techs that will outline and create a training commitment inside their shop. It is time to pull a training commitment from shop owners.
  • Part of being hired at a shop you must require training.

 

Resources Mentioned:

  • Thanks to Keith Perkins, Richard Falco, Tomi Oliva and Mario Rojas for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS’ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

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Be socially involved and in touch with the show:
Facebook   Twitter   Linked In   Email    Events    Speaking

 

This episode is brought to you by Federal-MogulEpisode-Logo-Sponsored-By-v1-300x93.pngMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

Click to go to the Podcast on Remarkable Results Radio



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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Auto Repair Marketing Mastermind (00:26:01)  Invitation to join the Facebook group for sharing marketing ideas and support.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
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      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio


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