[Podcast] RR 380: UNCOPYABLE. How To Create an Unfair Advantage Over Your Competition.

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Kelly’s Dad is Steve Miller. He is a Marketing Gunslinger and the author of “UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition.”

In the business world, He guides organizations to higher long-term success through smart, inexpensive marketing and response-driven branding (no, that’s not an oxymoron).

He is also a TEDster, a damn good speaker (over 1500 paid national and international presentations), a pretty good writer (six books and top business magazines), and a crappy golfer. He also has an edge. You have crossed into a No Spin Zone.

He works in several niches, most notably with small businesses, entrepreneurs, and trade associations.   

Key Talking Points:

• Author of “Uncopyable. How To Create an Unfair Advantage Over Your Competition”.
  • Be willing to create rules of competition for yourself and difficult for competition to copy.
  • It is ot enough to be better than the competition, you need to be unique and different.
  • Study and learn from companies outside your industry instead of focusing on competition.
  • You are not in the business of repairing cars. You are in business for marketing to repair cars.
    • Customers need to know you exist.
• The title is Marketing Gunslinger.
  • It’s about who you are rather than what you do.
• Ideal customer avatar.
  • Have a definitive description of avatar then start thinking like your ideal customer.
• Cool kids club.
  • Purpose of marketing- to be on the mind of the prospect when a prospect is ready to buy.
  • Purpose of business- create and keep a customer.
  • Create a club in shop everyone wants to be a member of and will tell others about.
• Shock and awe packages- not expected by your customer. So do them.
  • New customer gets mailer or package.
  • Improves customer retention.

Resources Mentioned:

• Thanks to Steve Miller for his contribution to the aftermarket’s premier podcast.
• Uncopyable: The Book Website HERE.
• Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

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