Quantcast
Jump to content

Recommended Posts

Posted

Jody DeVere is an internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive industry on the women’s market. She has been featured by the New York Times, NPR, Wall Street Journal, CNN, Fox Business, Forbes Women, Oprah Magazine and Parenting Magazine to name a few. As CEO of AskPatty.com, she provides automotive education to women consumers and an interactive online Certified Female Friendly® certification training program for automotive retailers on how to attract, sell, retain and market to women.

In her role as marketing to women expert, automotive journalist, car care expert and safety spokesperson her goal is to educate women car buyers and owners, the automotive industry at large and promote, mentor and support careers for women in the automotive industry.

Jody DeVere is a champion for women in the automotive industry, and her company AskPatty.com, Inc. serves as the first point of contact for many women who are seeking the very best experience to buy a car and service by visiting Certified Female Friendly® automotive retail locations across the United States and Canada. Find Jody’s Previous Episodes HERE.

 

Key Talking Points:

  • Misconceptions on hiring women
    • Need technical background
    • Tech first as a prerequisite   
  • Only 26% of people working in the automotive industry are women
    • Women who have exceptional customer service, listening and communication skills have a retail background- help wanted ads in an only automotive classified section will not capture that.
    • You need to advertise in the retail help wanted section.
      • Mention companies outside of the automotive industry (Has experience working in Verizon, Macy’s, Starbucks)
    • Enable career path and competitive benefits- student loan aid, flexible schedule for continuing education   
  • Women have better listening skills than men.
  • Get involved
    • Community, chamber groups, business networking- best employees come from word of mouth
    • Start relationship with high school/college programs- apprenticeships/mentoring/scholarships
    • Girl Scout/boy scout car care badge
  • Rebel Rally
    • All women off-road rally, 10 days no cell phones, no GPS
    • Navigation rally with compass, map, plotting tools, and road book
    • Get points for various checkpoints

Resources:

  • Thanks to Jody DeVere for his contribution to the aftermarket’s premier podcast.
  • Ask Patty Website HERE.
  • Certified Female Friendly Website HERE.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

Subscribe-to-the-INSIDER-Newsletter-6.pn

Be socially involved and in touch with the show:
Facebook   Twitter   Linked In   Email    Events    Speaking

 

This episode is brought to you by Federal-MogulEpisode-Logo-Sponsored-By-v1-300x93.pngMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

Click to go to the Podcast on Remarkable Results Radio



Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      Thanks to our Partner, NAPA Autotech
      Matt Fanslow welcomes mobile diagnostic technician Rich Falco to explore the intriguing parallels between poker strategies and automotive diagnostics.
      Show Notes
      Watch Full Video Episode Discussion on Poker (00:01:02) Evolution of Poker Strategies (00:02:22) Game Theory and Diagnostics (00:04:35) Common Misunderstandings (00:12:07) Real-World Diagnostic Scenarios (00:13:26) Electric Vehicle Training (00:15:46) Power Window Diagnosis (00:16:44) Poker Predictions (00:18:05) Understanding Poker Players (00:19:01) Reading Opponents (00:20:14) Experience in Diagnostics (00:22:03) The Importance of Training (00:23:22) Shop Culture Changes (00:26:09) Technology in Poker (00:30:21) AI and Diagnostics (00:31:08) Access to Training Resources (00:32:07) Young Technicians' Knowledge (00:33:05) Poker vs. Automotive Diagnostics (00:33:24)
      Thanks to our Partner, NAPA Autotech
      NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.
      Contact Information
      Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By Changing The Industry
      Proactive vs Reactive Responses in Business #podcast #autorepairbusiness #automotivebusiness
    • By Changing The Industry
      Navigating Business Success After Achievements #podcast #autorepairbusiness #automotivebusiness
    • By carmcapriotto
      Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Recorded at the 2024 ASTA Expo, Carm Capriotto introduces Ryan Ragan, the newly appointed executive director of the Automotive Service and Tire Alliance (ASTA). The discussion dives into Ryan's diverse background in non-profits, biomedical fields, healthcare, and international trade associations. Ryan shares his observations on the automotive industry's challenges, particularly technician turnover, and outlines his plans to enhance training programs and engage younger generations. Emphasizing the importance of face-to-face interactions and community outreach, Ryan aims to foster a strong, supportive network within the ASTA organization. Show Notes Watch Full Video Episode ASTA EXPO: https://astaexpo.com/ Importance of Face-to-Face Interactions (00:02:01) Ryan's Background (00:03:30) Challenges in the Automotive Industry (00:05:09) Youth Engagement Initiatives (00:06:54) Perceptions of Vocational Training (00:08:36) Industry Outreach (00:09:26) Millennials and Career Paths (00:12:46) Future Plans for the Association (00:14:24) Transparency in the Automotive Industry (00:15:09) Military Background Impact (00:17:23) Observations from ASTA Expo (00:18:07) Member Engagement and Feedback (00:19:42)
      Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/             Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors

×
×
  • Create New...