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Donny Seyfer the executive officer of NASTF  (National Automotive Service Task Force) and Partner in Seyfer Automotive in Wheatridge, CO. Listen to Donny’s previous episodes HERE.

Chris Chesney is the Senior Director of Customer Training, CARQUEST Technical Institute, and a NASTF board member and a member of the ‘Road To Great Technician’ project.  Listen to Chris’s previous episodes HERE.

Jill Saunders is Curriculum Developer, Toyota Motor Sales, North America and a member of the ‘Road To Great Technicians’ project. Listen to Jill’s previous episodes HERE.

Kyle Holt is the President of S/P2 (sp2.org). S/P2 serves businesses and career tech schools in the automotive service, collision repair, heavy-duty/diesel, welding, construction, cosmetology, and culinary industries. S/P2 is used by over 175,000 students and employees every year across North America. Listen to Kyle’s previous episodes HERE.

Key Talking Points:

  • “There is nothing like a crisis to pull everyone together.” Donny Seyfer
  • The entire industry needs to participate in growing and keeping technicians. Dealers are having the same challenge.
    • Churn is not good or acceptable to grow our industry.
  • Losing a key technician can cause a big gap in revenue. Finding someone if you are behind the eightball is an expensive problem. Growing talent beforehand and on-going will
  • Toyota needs 1400 technicians per year to keep their dealer network supplied. Aftermarket heeds this.
    • Military veterans are a consideration for Toyota.
  • It starts at the dinner table. We need to get the word out to everyone who wants to listen.
  • When kids are involved in a STEM class and or a youth automotive program they will cross-pollinate their friends. We need to get them involved so we can gain that advantage. Just one tactic to build it from the entry level.
  • There is a video game to work on cars now.
  • We need to remodel how we educate our students (all trades) from an outcome-based education to a more competency-based or master of a skills-based education system.
    • Give the student to move when they are ready not as a project group.
  • Career pathing is to have all students to have the same competencies. All they would have to learn about their new employer is their culture.
  • Industry and education need to be attached at the hip.
  • Mentoring will be a big part of this plan.
    • We’ll never find mentors if they don’t know how and are paid appropriately.
    • Find a mentoring program at SP/2. Go to SP2.org, send an email and ask for the mentoring system. It is in beta.
    • We need the structure from a mentoring program, but outlining a career path is as important to the next generation of technicians.
  • Career-pathing is an industry problem.
    • Entry level technicians need to know how to move up to B tech and A tech and what other directions, such as parts, service.
  • Competencies must be identified across the entire industry.
  • In the early ’70s, ASE helped keep the government at bay and to engage industry and to create a standard to gauge the knowledge-based of the technician.
  • We need to get an electrical diagnosis as simple as righty tighty lefty loosey.
  • The industry needs to take its rightful place to support ASE and education.
  • The educators need the tools to teach the competency-based skills.
  • NASTF’s goal is to connect everyone.
    • There are multiple initiatives going on across the country.
      • Mentoring, Apprentice programs everywhere.
  • Service Quality Specialist is a new program being developed by Toyota
    • Creating a new role. Their highest level is Toyota Master Technician (TMT)
    • Make their TMT a salary position so they can mentor and coach technicians. This position will monitor the quality of work they do.
  • Our technicians are being poached by other industries that need technicians.
  • The entry-level technician developed by NASTF
    • Top shop operators looked at the outline and asked to adopt that person. In other words, they felt the outline was a home run.
  • The FAA model of competency may be a perfect choice moving forward. How does it get done is the challenge. The technician gets a new certification from, for example, ASE.
  • Jill Saunders is in charge of the Skills USA competition. We can learn from Skills USA which is a hands-on competency based test for secondary and post-secondary students.
    • As an industry, we can support it at a local industry
    • Students also are learning soft skills, like interviewing and writing a resume.
    • Not all who come in our industry do not have support from home.
    • We need to be there to lift the instructors, students and provide ‘in-kind’ donations and support to these institutions who are molding our future technicians.
  • The onslaught of technology is putting us at risk because all of that technology is focused on safety. Who’s watching? NHTSA. (Safety and Cybersecurity) We need to get our act together before the government gets involved.
  • The collision industry has been told that they will need to have a quality technician working in their shops because of the high tech nature of collision repairs. Consider that the collision industry will be looking to find the best technicians in the industry.
    • There is an opportunity for mechanical shops to partner with collision shops to support their diag needs and mechanical work.
  • ADAS technology has the training industry and equipment industry up in arms over what it takes for calibration of ADAS systems.
    • The supplier of the technology in concert with the OE creates the calibration specifications.
    • You must read and have the willingness to follow the directions and the discipline to read all of the OE specs.
    • Technical reading skills will become an important part of training.
    • You must follow OE directions to the letter.
  • We need to support education to a higher degree than we’ve been doing. Industry and education must align.
  • Anthony Williams has a dream of building PTECH (pathways to technology) School in Colorado Springs. A six-year public high school in partnership with public schools and the automotive industry. Need to build a consortium to build the school.
    • Will include project-based learning models (STEM/STEAM)
    • No traditional classrooms.
    • Will have English, Math and History weaved into projects.
    • Automotive Technology, Business, and Engineering will be the areas of focus selected in their sophomore year.
    • The three R’s: Rigor, Relevance to the automotive industry, Relational (working together in partnership)

Resources:

  • Join NASTF (National Automotive Service Task Force) Link to NASTF.ORG
  • Thanks to Donny Seyfer, Chris Chesney, Jill Saunders, and Kyle Holt for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

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This episode is brought to you by Federal-MogulEpisode-Logo-Sponsored-By-v1-300x93.pngMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

 

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
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      The episode also features a sponsorship mention for Shop Marketing Pros, a marketing company specializing in services for auto repair shops. Shop Marketing Pros is recognized for its expertise in helping shops enhance their marketing efforts, attract more customers, and ultimately grow their businesses. Their sponsorship underscores the importance of strategic marketing in conjunction with offering financing options, as both elements are crucial for the success of modern auto repair shops.


      Introduction to Financing (00:01:26)
      Discussion on the importance of financing options for customers in auto repair shops.
      Current Challenges in Auto Repair (00:02:38)
      Overview of low car counts and declining average repair orders affecting repair shops.
      Importance of Customer Financing (00:03:43)
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      Unexpected Expenses and Financing Solutions (00:04:58)
      Highlighting how financing helps customers manage unexpected repair costs effectively.
      Types of Financing Options (00:06:10)
      Introduction to various financing providers and their benefits for customers and shops.
      Making Financing Accessible (00:08:17)
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      Communicating Financing Options (00:09:27)
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      Benefits of Offering Financing (00:12:50)
      Discussing how financing increases average repair orders and customer retention.
      Call to Action for Shops (00:13:56)
      Encouragement for shops to start offering and promoting financing options to enhance customer relationships.
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


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