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The Panel are members of ATI’s female only twenty group the ‘Leading Ladies’. Pictured above Shelle Bennett, Judi Haglin and Kelli Weatherby.

 

Judi Haglin and husband Dana own Haglin Automotive Inc., a full-service auto repair shop in Boulder, CO, and they’ve been leaders in the Boulder auto repair industry since 1981.

Judi and Dana have a super working relationship and they pay attention to details, share a core value; ‘Everyone Speaks’ that is part of their strong business culture.

They received Motor Age’s Top Shop honor in 2015. Key to their success is they know their roles and together make a strong business owner. They say, “Fixing cars is secondary, we are primarily solving our customer’s problems”. Previous episodes HERE.

 

Kelli Weatherby co-owner, with husband Lee, in Accurate Automotive, Inc. in Mesa, AZ. Accurate Automotive was founded in July 1994

Their time building Accurate Automotive, Inc. has been very adventurous. Along the way they have been fortunate to have received awards but mostly Kelli treasures her involvement in ATI and being a part of the sole all women 20 groups, Leading Ladies.  

Kelli is the mother of 2. Morgan (daughter), Corbin (Son) both married now and working in their careers. Corbin is a father of 3 which makes me a Nana who LOVES to spoil her little’s!!!   Listen to Kelli’s previous episodes HERE.

 

Shelle Bennett Mike’s Kars, Inc. Gettysburg, PA and her husband Mike purchased the business from Shelle’sparents in 2001.  (Her parents started the business in the late ’70s.)  Shelle joined the business in 2003 to help continue the transition from parent to child.  As we transitioned, grew the business and made it more efficient, Mike needed another challenge and became a coach with ATI.  At that time my parents had been out of the business for a few years and that left me at the helm.  So … since spring of 2011 I have been solo – of course with Mike, my ATI coach and the Leading Ladies 20 Group a phone call or text away for support. The shop has 4 bays, 3 techs, 2 service advisors, 1 admin assistant.

 

Key Talking Points:

  • Women owners in an ATI twenty group.
  • They work hard in their group and they have homework and it is frowned upon if it is not done.
  • They’ll do a zoom meeting and they have a private Facebook Group.
  • They collectively read a book and then discuss their take-a-ways.
  • Business Culture is very important to this group.
  • They love to talk business.
  • Confidence is a great result of the twenty group.
  • They’ve used the Bird Test to evaluate their compatibility to their teams and each other. Knowing each other’s unique and distinctive traits that clarify personality and innermost being.  
  • The power of the group is the group. We are safe inside the group. We have a safe learning environment.
  • The secret to the success of the business is YOU.
  • Give your team a voice in changes in the business.
  • Too many shop owners do not have humility in order to make a change and grow their company.
    • They need to look up and start to network.
    • Start looking long term and not on getting out. This mentality will not help grow your business.
    • Get involved locally.
  • Fear of sharing holds shop owners back.
    • There is enough cars/work for everyone.
    • Business is a forever rollercoaster of opportunities and challenges
    • Let your vendors know you are an open shop   
  • Technology will be an extremely important factor to pay attention to.
    • E-commerce with parts buying issues will become factors in our business plans
    • Installing customer parts will become an issue to deal with.
    • Is it possible to sell ‘labor’ online and sell a package of hours to the consumer?

Get in touch with Judi, Shelle, and Kelli via Carm’s email HERE.

 

Resources:

  • Thanks to Shelle Bennett, Judi Haglin and Kelli Weatherby for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

 

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Be socially involved and in touch with the show:
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This episode is brought to you by Federal-MogulEpisode-Logo-Sponsored-By-v1-300x93.pngMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

 

Subscribe to a mobile listening app HERE.

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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