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Rodney Pierini is the President & CEO of CAWA – Representing the Automotive Parts Industry in California, Nevada and Arizona. He has held that position since 1996. Mr. Pierini has served on many auto care industry committees and groups including service as the Chair of the Alliance of State Automotive Aftermarket Associations, the Auto Care Association Board of Directors and Chair of the Auto Care Association Government Affairs Committee, to name a few. He is also a recipient of Northwood University’s Automotive Aftermarket Management Education Award.

Prior to his service to CAWA, Mr. Pierini served as Executive Directors of the Criminal Justice Council of San Mateo County, the California Peace Officers Association and the California Police Chiefs Association. His extensive career in association management included serving as Chair of the California Society of Association Executives and as a member of the Western Regional Advisory Committee for the American Society of Association Executives.

Mr. Pierini graduated from California State University – Sacramento with a Master of Arts degree in criminal justice. He was trained as a facilitator by the University Associates of San Diego and holds a California community college lifetime teaching credential. He enjoys family, cooking, golf, and travel. He is married and has two children and two grandchildren.

Key Talking Points:

  • CAWA- California Automotive Wholesalers Association
  • Preserving high school programs
    • Received $25,000 grant from University of Aftermarket Foundation to begin the process
    • Creating a draft application form for grant
    • Supply high school programs with products, tools, and resources to the classroom
    • Provide instructors with access to industry training
    • Goal to have everything in place by June 2019 for the fall semester  
    • Need industry support and involvement for programs- advisory group members, speakers for classroom
  • Raising funds to continue the program for future- Annual dinner fundraiser before AAPEX Sema
  • Future for industry
    • Consolidation of all levels- distribution/manufacturing
    • Evolving with technology/e-commerce companies
    • Unifying scholarships/receiving grants for secondary level under the same umbrella

Resources:

  • Thanks to Rodney Pierni for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

 

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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion AAPEX_logo_CMYK_with_tagline-1440x621.jpglobal automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. The event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. More than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals from 135 countries are projected to be in Las Vegas during AAPEX 2019. For information, visit aapexshow.com

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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