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[Podcast] RR 409: AJ Nealey: Living the Dream. Turned His Vision Into His Reality. No, is Hard To Say for AJ!


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AJ Nealey got the mechanical bug at a young age playing with Legos. The bug quickly escalated to wrenching on his own car in high school, to his first full-time job as a technician and also to a racing career.

He started Nealey Auto Service, Edgewater, MD, out of his one bay garage in 2011 after his racing career came to an end. After he married his wife, Stephanie, in 2014. AJ and Stephanie decided to focus all energy and resources to grow Nealey Auto Service. It all started with taking RLO Training’s Guerilla Shop Management course. Since then, they have grown to a 9 bay facility with 8 employees and have increased sales a total of 1172% since then.

Key Talking Points:

  • Passion for cars
    • Always had a passion for cars since got a license to drive- wanted to learn how everything worked
    • 2008 wrenched on the side out of house garage
    • 2009-2010 professional race car driver career-learned about marketing during a racing career  
  • Started shop in 2011
    • Scouted and wanted a new location in 2015- had 30 days to put in a bid
    • $900,000 facility from the ground up.
    • Purchased existing location- was a transmission repair shop, built in late 50’s early 60’s
    • Learned buying power isn’t about current credit history/buying power, it’s about what you could make in the future with a business plan and you must surround yourself with the right lawyers, bankers and financial advisors
    • 3 customers invested
    • Wrote a heartfelt letter to the seller
    • Got property but environmental inspection showed contaminated soil and tanks that needed removal- started at 150k to start removal of issues
    • AJ paid for environmental studies
  • Took Guerilla Shop Management (GSM) course with ROL training- a life-changing event for running the business
    • Hired business coach after GSM course
    • 123k in sales in 2014- jumped to 1.441M in 2018
  • Reaching goals
    • A goal setter. Short, Mid Range and Long Term and his BHAG (Big Hairy Audacious Goal)
    • Positive attitude and surround yourself with people you aspire to be- they will hold you accountable
    • Execution- get things done
  • Best book to read
    • The E-Myth- Michael Gerber
    • Traction- Gino Wickman
    • The Ideal Team Player- Patrick Lencioni
  • Reaching goals
    • Positive attitude and surround yourself with people you aspire to be- they will hold you accountable
    • Execution- get things done
  • Best book to read
    • The E-Myth- Michael Gerber
    • Traction – Gino Wickman
    • The Ideal Team Player- Patrick Lencioni

Resources:

  • Thanks to AJ Nealey for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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