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Paul Louwers is the CEO and co-founder of Automotive Video and the driving force behind the concept and execution of Automotive Video Innovations.

Since 1994, Paul and his wife, Sherry, have been taking automotive education to the next level by releasing some of the most modern and detailed training videos ever produced.

Paul is the CEO and co-founder of Automotive Video Innovations, located in Ft. Myers, FL.

Since 1994, Paul and his wife, Sherry have been taking automotive education to the next level by releasing some of the most modern and detailed training videos ever produced.

AVI is an automotive aftermarket training company that provides continuing education for professional technicians and shop owners.  AVI has been recognized by automotive industry leaders numerous times and has won several awards for excellence in training.

During his spare time, Paul enjoys fishing and boating around Sanibel and Captiva Islands. He also enjoys watching sports, especially those teams from his hometown of Detroit, Michigan.

Key Talking Points:

  • Paul Louwers has been in the training business for 25 years  
  • AVI- is a business tool that includes a learning management system
    • 20% DVDs
    • 2010 evolved to digital, AVI on-demand online
    • Offering training as a tool- assessments, manage entire staff with groupings
    • They host BOSCH online content  
    • Live chat and onboarding team available to set up shop on site- can assign classes to technicians
    • Always looking for content development and instructors
  • Live training events
    • Networking opportunities from top professionals
    • Hands-on training- important for technicians who use their hands
    • Leader-led (hands-on) seminars are important and need to be supported. I engage more senses in the training
      • The networking opportunities are priceless
  • Mobility garage at AAPEX
    • Provide aftermarket with high-end training with companies that present content- the technician can fix a car when they leave, able to apply training

AVI On-Demand Website HERE.

Resources:

  • Thanks to Paul Louwers for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion AAPEX_logo_CMYK_with_tagline-1440x621.jpglobal automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. The event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. More than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals from 135 countries are projected to be in Las Vegas during AAPEX 2019. For information, visit aapexshow.com

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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