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Erick Bock is the owner of Bock Auto in Amagansett, NY.

Facing an uncertain future can be a very daunting ordeal. Fear will always accompany you. Either you face it or you fold, you decide. Your decision can make or break you. Hear how Eric Bock ventured and faced his fears when he quit his secure job to open his own shop.

Erick is very passionate about cars and he dreamed he was going to own a shop one day. His dreams came true when he overcame his fears and started to face them head-on. We all know that fear is a huge wall to overcome. Listen to how Eric did it. Learn from it and maybe share this episode with a colleague who is also weighed down with the fear of making decisions and achieving your goals.

Key Talking Points:

  • Renamed shop after purchasing it- 37 years in business
    • Word of mouth campaign- 13th generation in town
    • Commitment as a team as number one priority- family, employees, and customers
    • Treats every customer the same no matter status- relationship-based business model, do you know your customer? Kid’s names, family, hobbies
  • Fear of leaving a current job with a steady paycheck and benefits
    • Erick was 9/11 dispatcher- left in April 2019, owned shop since September 2015
    • Passion was always automotive and being the owner of a shop 
    • Recognize your fear and have a plan to face them
    • Working toward being better leader- uses business coach, always wants to do the right thing no matter what
    • Keep in perspective what really matters in life

Resources:

  • Thanks to Erick Bock for their contribution to the aftermarket’s premier podcast.
  • Bock Auto Website HERE.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion AAPEX_logo_CMYK_with_tagline-1440x621.jpglobal automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2019. For information, visit aapexshow.com

 

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Lagniappe (Books, Links, Other Podcasts, etc)


      How To Get In Touch With the Guest


      Show Notes with Timestamps


      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio


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