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The Men behind Dynamic:

Dwayne Myers, Partner Dynamic Automotive

Mark Murphy, Lead Technician

Todd Zimmerman, Location leader

Bob Allen, VP of Operations, from wrenching to location leader

Key Talking Points:
  • Career-pathing. The leaders are there when you need them
  • Shop owners can develop their team and really grow and make a difference in our industry
  • The team knows there are growth opportunities within the company
  • Concept: Train your replacement
  • Dwayne is out of operations every day and relies on his leadership team to make decisions 
  • I took a long time for the owners of Dynamic to learn this and to learn to trust
  • Communication is the key to making this happen
  • Owners were thinking more internally in the past years and realized they needed to think outward to their team and community
  • The Dynamic website tells their story. They won a top ten website honor from AutoInc Magazine
  • Training is a strong component to the culture of Dynamic Automotive
  • They have created a new business model ‘Dynamic Off-Road ’ They are there to discover new suppliers, products and relationships to grow this new customer offering.   

Resources:

  • Thanks to Dwayne Myers, Mark Murphy,  Todd Zimmerman, and Bob Allen for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
  • Love what we do, buy a cup of coffee HERE.

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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarketAAPEX_logo_CMYK_with_tagline-300x129.jpg industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2019. For information, visit aapexshow.com

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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