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Bill Long is president and chief executive officer of the Motor & Equipment Manufacturers Association (MEMA)

Which represents the largest sector of manufacturing jobs in the US through its four divisions, the Automotive Aftermarket Suppliers Association (AASA), the Heavy Duty Manufacturers Association (HDMA), the MERA -the association for sustainable manufacturing and the Original Equipment Suppliers Association (OESA).

Long is a respected and highly recognized industry leader with more than 30 years of automotive experience in all sectors of the automotive industry. Long joined MEMA in 2012 to lead its AASA division before taking the top spot as MEMA President & CEO February 2019. Prior to joining AASA, Long served as president of Long Strategies LLC and as managing partner of BC Partners LLC, providing strategic planning, brand relevance and leadership services to the automotive industry. Long is most recognized for his 25 years at Echlin/DANA leading the company’s Engine Management Division and as Executive Vice President, North American Operations for Proliance International, a leading manufacturer of temp control and heat exchange products.

Long is also well-known in motorsports circles where he served as a corporate officer for NASCAR in Daytona Beach and as a top executive for the IndyCar Series and the Indianapolis Motor Speedway. Long served on the boards of the National Automotive Service Task Force (NASTF), Northwood University Automotive Aftermarket Advisory Board, Automotive Aftermarket Charitable Foundation and the Automotive Aftermarket Charitable Foundation. Board. Long is also a past chairman of the National Car Care Council.

Long was awarded the prestigious MEMA Triangle Award during his time at DANA and Northwood University’s Automotive Aftermarket Management Education Award, both recognizing his work in educating federal lawmakers and serving as a technical expert on issues concerning the industry’s access to vehicle on-board diagnostics and repair information. Long was honored with the Jack Arute Sr. Excellence in Motorsports Award for his contribution and dedication to the motorsports industry.

Talking Points:
  • MEMA- Motor and Equipment Manufacturers Association  115th Anniversary 
  • MEMA advances the business interest of our industry
  • Created trade association to move industry forward
  • Challenges-rate of accelerated change in the industry, vehicle data access 
  • Vehicle parts manufacturers represent the largest sector of manufacturing jobs in the USA- we have a powerful voice 
  • 77% value new car is generated by MEMA members 
  • OE suppliers are members
  • Bill met with the Vice-President of the United States in the White House this year 
  • A great economyUncertainty with tariffs but hopeful
  • Supports the right to own your data
  • It is getting tougher to get aftermarket parts brought to market because of encrypted software in many parts
  • EcommerceNeed qualified technicians to diagnose issues and problems 
  • Parts sales will continue to grow 
  • Link to http://www.mema.org

 

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Gold Certification recognizes top tier NAPA AutoCare's with a high level of participation in the AutoCare program. The program was built by AutoCare Centers for AutoCare Centers to provide a consistent consumer experience, maximize technology leverage, and reward NAPA’s most committed partners. In other words, Gold Certified AutoCare Centers are the standard-bearers for the AutoCare brand nationwide. Simply put, the Gold Certified NAPA AutoCare program, powered by your local shop brand, will separate you from the rest helping you boost your bay counts and your average repair orders. Learn more about NAPA AutoCare, Gold Certification, and the hundreds of other benefits the NAPA family has to offer by talking with your servicing NAPA store or visiting www.NAPAAutoCare.com.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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